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william doust

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources - 0 views

www.interactiveinsightsgroup.com/...t-roi-key-statistics-resources

metrics social socialMedia superlist statistics social-media stats roi

shared by william doust on 23 Feb 09 - Cached
  • Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
    • william doust
      william doust on 23 Feb 09
       
      how to approach, examine and measue your return on investment with social media and metrics alike! ;0)
  • william doust on 23 Feb 09
     
    how to approach, examine and measue your return on investment with social media and metrics alike! ;0)
william doust

Twitter & social media monitoring tools and the latest developments on social media KPI... - 0 views

clairerollinson.posterous.com/twitter-a-visual-analysis

twitter tools twitter ROI KPI KPIs

shared by william doust on 02 Aug 10 - Cached
  • william doust on 02 Aug 10
     
    Here's a fab info that came through the twitter stream regarding KPIs for socialmedia activity, specifically relate to twitter.
william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
      william doust on 07 Mar 09
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
      william doust on 07 Mar 09
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
  • william doust on 07 Mar 09
     
    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

ChangeThis :: Trust Economies: Investigation into the New ROI of the Web - 0 views

www.changethis.com/44.04.TrustEconomy

trust economy trust economies trust changethis for:rachyjohnstone

shared by william doust on 22 May 09 - Cached
  • william doust on 22 May 09
     
    Please check out also the bookmarked ChangeThis::the connection culture, a new source of competitive advantage ;-)
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