Enduring ideas: The GE-McKinsey nine-box matrix - The McKinsey Quarterly - Enduring ide... - 0 views
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william doust on 11 Apr 09Enduring Ideas: The GE-McKinsey nine-box matrix In one of a series of interactive presentations, McKinsey alumnus Kevin Coyne describes the GE-McKinsey nine-box matrix, a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.