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william doust

63 Percent Increase in Social Media Marketing Budgets | Interactive Marketing Blog - 0 views

sampadswain.com/...social-media-marketing-budgets

news socialmedia social media sociallmedia for:christinewp for:elizborg

shared by william doust on 24 Mar 09 - Cached
  • william doust on 24 Mar 09
     
    63 Percent Increase in Social Media Marketing Budgets
william doust

MediaPost Publications Digital Partnerships Could Revive, Energize Local Media 03/02/2009 - 0 views

www.mediapost.com/publications

for:bunnymartin for:elizborg media digital relevance

shared by william doust on 06 Mar 09 - Cached
  • Digital Partnerships Could Revive, Energize Local Media
    • william doust
      william doust on 06 Mar 09
       
      Eliz what we were discussing about grass roots documentaries! - the real Slum dog millionaire budgets of $0.00 but a Zillion tons of energy, good will and dedication
  • Local news, interests and connections between consumers and advertisers are at the heart of both the failing traditional media saddled with legacy costs and the nimble Web-based contenders. The value of all things local has been woefully underestimated. It has been devalued in print and television, which can't quite make the leap to digital, and botched on the Internet--where it seems impossible to capitalize on the hyperpersonal in bloggers and tweeters run amok. What could be more relevant than what is going on in consumers' own backyard? Institutional media (newspapers and TV stations) has failed to connect with local as it is being redefined by consumers who are obsessing over the interactive ME-dia they care about most: their needs, family and friends. "The future of local is intensely personal. It is about what is within 1,000 feet of where you stand. Local is centered on the individual," says Outside.in CEO Mark Josephson
  • The shift of core ad dollars to digital could be even more pronounced if the major traditional media are not able to integrate new interactive products into their bundle. Holding on to advertiser and consumers isn't enough; everyone must be interactively engaged. 
  • ...1 more annotation...
  • Relevance is the new key metric
  • william doust on 06 Mar 09
     
    Eliz what we were discussing about grass roots documentaries! - the real Slum dog millionaire budgets of $0.00 but a Zillion tons of energy, good will and dedication
william doust

Health inequality: potential funding, framework, resources, case-studies - 5 views

Healthy Croydon partnership: http://www.croydon.gov.uk/democracy/dande/policies/health/hcp/outcomes

health inequality funding health inequality health wellbeing

started by william doust on 28 Aug 09 6 follow-ups, last by william doust on 28 Aug 09
william doust

Information for development workers - dealing with cuts - 0 views

www.navca.org.uk/...devworkers

budget cuts cuts navca

shared by william doust on 01 Nov 10 - No Cached
  • william doust on 01 Nov 10
     
    this page contains useful information and links to resources so that development workers within organisations that deliver services can actually adpat to the new financial environment. Please explore. Thanks.
william doust

Obama musters campaign army for economic fight - 0 views

www.breitbart.com/article.php

campaigning networks support activisim

shared by william doust on 09 Mar 09 - Cached
    • william doust
      william doust on 09 Mar 09
       
      twitter contact - source: http://twitter.com/brooksbayne
  • Obama musters campaign army for economic fight
  • US President Barack Obama mustered his powerful campaign army on Monday, calling on his millions of supporters to lobby on behalf of his budget and economic plan.
  • william doust on 09 Mar 09
     
    how obama is switching his socialmedia election engine back on - to lobby. Can we take a leaf out of this?
william doust

P'unk Avenue Window » Blog Archive » IDES 322: A Day In The Life - 0 views

window.punkave.com/...ides-322-day-in-your-lives

inspiration branding advertising art graphic design budget creative creativity maverick

shared by william doust on 19 Mar 09 - Cached
  • william doust on 19 Mar 09
     
    inspiration, branding, advertising, art, graphic design
william doust

10 Tools and Strategies to Market Your Nonprofit on a Shoe-String Budget - fr... - 0 views

www.frogloop.com/...our-nonprofit-on-a-shoe-s.html

shared by william doust on 14 Aug 09 - Cached
    • william doust
      william doust on 14 Aug 09
       
      another one from: http://twitter.com/nfpn ;-)
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...-example-and-employee-advocacy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
      william doust on 11 Jun 09
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
  • ...6 more annotations...
  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
    • william doust
      william doust on 11 Jun 09
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
  • william doust on 11 Jun 09
     
    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
william doust

Filmmaker Magazine | SPRING 2009: SHUTTERBUGS - 0 views

www.filmmakermagazine.com/...still-cameras.php

video still camera nikon nikond90

shared by william doust on 15 Jun 09 - Cached
    • william doust
      william doust on 15 Jun 09
       
      Fab for charities on a budget ;-)
    • william doust
      william doust on 15 Jun 09
       
      shoot video with still camera - with holliwood like quality ;-) of more expensive video cameras.
  • william doust on 15 Jun 09
     
    New film makers taking advantage of still cameras to shoot better video at fraction of price. Hack my show ponies -hack ;-)
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