Group items tagged

<SCRIPT TYPE="text/javascript" LANGUAGE="JavaScript" > <!-- document.write('<a target="_new" href="http://ad.uk.doubleclick.net/click;h=v8/3854/0/0/%2a/o;214232703;0-0;0;17531032;3454-728/90;31207535/31225411/1;;~sscs=%3fhttp://www.activetechpros.com/index.htm?src=dl_geo_lb_uk"><img src="http://www.zdnet.co.uk/i/z5/ads/ha/2009/activetechpros/atp_728x90.gif" border=0 alt="Click here to find out more!"></a>'); //--> </script> <NOSCRIPT> <A href="http://adlog.com.com/adlog/e/r=8830&s=650616&o=20:2016:2186:&h=cn&p=2&b=6&l=en_US&site=4&pt=3000&nd=2186&pid=&cid=10292784&pp=100&e=3&rqid=01c18-ad-e64A3F749E1BFD74&orh=&oepartner=&epartner=&ppartner=&pdom=google.co.uk&cpnmodule=&count=&ra=82%2e132%2e139%2e64&pg=3RHsbAoPjAEAACitCb4AAACP&t=2009.06.22.18.15.48&event=58/http://ad.uk.doubleclick.net/jump/geo_download;sz=728x90;adch2=740;ord=2009.06.22.18.15.48?"><IMG SRC="http://ad.uk.doubleclick.net/ad/geo_download;sz=728x90;adch2=740;ord=2009.06.22.18.15.48?" BORDER="0" WIDTH="728" height="90"></A> </NOSCRIPT>ImageMatics StillMotion Creator 1.7a

Find out about collaborating for commissioning and winning public service contracts at the next Collaboration Benefits seminar in Croydon.

The Power of PersuasionPutting the science of influence to work in fundraising

In 1981, Garrison Keillor, the popular host of Minnesota Public Radio’s satirical “A Prairie Home Companion,” offered listeners a free poster of his mythical sponsor’s “Powdermilk Biscuits.” To everyone’s surprise, more than 50,000 requests poured in; the station faced a $60,000 printing bill. To avert “financial disaster,” as MPR president William Kling later recalled, the station used the back of the poster to advertise products for sale, such as a Powdermilk Biscuits T-shirt. The idea worked. “I think we netted off that poster, which was really our first catalog, $15,000 or $20,000,” Kling said. “It instantly became clear that there were things like that you could do.”1

“Sorting, Classifying, and Labeling Experiences”