Group items tagged

found this lovely page on twitter! -how to build knowldge on top blogs and websites that cover what's being said and posted out there .

blog site discussing and exploring all things social media.

PR Firm with very useful papers on trends, blogging new media. etc.

How can digital and the internet be integrated into your overall learner/service user experience? Would you use it to persuade? to re-assure? to provide tips? to share rich service user knowledge? - check this case study of the shoe-trainer biz to get your creative juices flowing ;-D

fantastic bit of research on social media around the world! Looking at trust, credibility and online behaviour. It's free and Fab!!!

All fab things digital

"FEED: The 2009 Razorfish Digital Brand Experience Report. As you may or may not know, FEED is Razorfish's annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. This year we changed tack and focused our efforts on understanding how digital is changing the way that consumers interact with brands. What did we find out? Experience matters. A lot. So much so that experiences are becoming the new advertising or marketing. And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products. Moreover, we also found that consumers are actively engaged with brands across the entire digital spectrum. Consumers may be in control but so are brands which are so deeply embedded in the culture that consumers can't imagine not making them a part of their world - on Facebook, Twitter or even their own blogs."

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