Group items tagged

Word of Mouth + Strategy = engrave it in your delivery strategy

Process frequency. At many companies, strategic planning and portfolio management is an episodic process that happens quarterly or annually. In turbulent times, strategic planning has to happen more frequently. Kill rate. As times get tough, many companies have to de-prioritize some projects in their portfolio. Companies should make sure they focus on an idea's true potential, or else they will accidentally sacrifice ideas with great long-term potential (see a recent excerpt from The Silver Lining in BusinessWeek for more on this topic) Focus on "loving the low end." Most companies generally default towards providing better products or services to demanding customers. In tough times, companies have to figure out how they are going to compete for increasingly value-conscious customers. Ask whether you have any explicit strategies focused on "loving the low end" of your market.

Brand Building + Social Media = Zappos Example and Employee Advocacy

every year a culture book including testimonials of employees about how it is to work at Zappos.

Zappos tends more on spending money on employees than on media planning.

For-profit executives use business models—such as “low-cost provider” or “the razor and the razor blade"—as a shorthand way to describe and understand the way companies are built and sustained. Nonprofit executives, to their detriment, are not as explicit about their funding models and have not had an equivalent lexicon—until now.