A sticky idea is understood, it's remembered, and it changes something. Sticky ideas of all kinds-ranging from the "kidney thieves" urban
legend to JFK's "Man on the Moon" speech-have six traits in common. If you make use of these traits in your communication, you'll make
your ideas stickier. (You don't need all 6 to have a sticky idea, but it's fair to say the more, the better!)