http://tamarackcommunity.ca/downloads/index/SUCCESs_framework.pdf - 0 views
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Judy Brophy on 09 May 13A sticky idea is understood, it's remembered, and it changes something. Sticky ideas of all kinds-ranging from the "kidney thieves" urban legend to JFK's "Man on the Moon" speech-have six traits in common. If you make use of these traits in your communication, you'll make your ideas stickier. (You don't need all 6 to have a sticky idea, but it's fair to say the more, the better!)