Skip to main content

Home/ Abney and Associates Internet and Technology/ Group items tagged big

Rss Feed Group items tagged

nicole turpin

Google's Eric Schmidt Invests in Obama's Big Data Brains/Copytaste - 1 views

  •  
    latest abney and associates technology news Google's Eric Schmidt Invests in Obama's Big Data Brains During the 2012 campaign, Barack Obama's reelection team had an underappreciated asset: Google's (GOOG) executive chairman, Eric Schmidt. He helped recruit talent, choose technology, and coach the campaign manager, Jim Messina, on the finer points of leading a large organization. "On election night he was in our boiler room in Chicago," says David Plouffe, then a senior White House adviser. Schmidt had a particular affinity for a group of engineers and statisticians tucked away beneath a disco ball in a darkened corner of the office known as "the Cave." The data analytics team, led by 30-year-old Dan Wagner, is credited with producing Obama's surprising 5 million-vote margin of victory. For all its acclaim, the analytics team's main achievement is often misunderstood as "microtargeting" or some variant on wooing voters. This reverses the relationship between campaign and voter at the heart of Wagner's method. Recent campaigns have employed a top-down approach to identify what they thought were vital demographic groups such as "soccer moms." Wagner's team pursued a bottom-up strategy of unifying vast commercial and political databases to understand the proclivities of individual voters likely to support Obama or be open to his message, and then sought to persuade them through personalized contact via Facebook (FB), e-mail, or a knock on the door. "I think of them as people scientists,'' says Schmidt. "They apply scientific techniques to how people will behave when confronted with a choice or a question." Obama's rout of Mitt Romney was a lesson in how this insight can translate into political strength. Traditional marketing has the same inherent limitation as traditional campaigning: It's impossible to appeal to everybody, even among the groups likeliest to favor a product. "Budweiser might target football fans with an ad s
nicole turpin

Online attempts to steal personal information on the rise in Hong Kong/WEEBLY - 1 views

  •  
    AN Abney Associates News Flash Phishing sites, which masquerade as genuine websites to steal users' personal information, are on the rise in Hong Kong, Microsoft warned on Thursday. Some 6.23 phishing sites were found per 1,000 hosts in the fourth quarter last year, up from 6.01 in the third quarter, according to Microsoft's latest Security Intelligence Report. However, the number of malware infections remained low in the same period. Every 1,000 computers had 2.2 malware infections on average, the report found. Tim Rains, director of product management in Microsoft's Trustworthy Computing group, said the rise could be because Hong Kong is a financial centre and phishing sites masquerade as banking websites to steal information. "The fact that we have a low malware infection rate in Hong Kong, but slightly elevated level of phishing is actually interesting," he said. He said the reason could be that the attackers were using a smaller number of compromised systems in Hong Kong to do more phishing than other attacks. Roy Ko Wai-tak, manager of Hong Kong Computer Emergency Response Team Coordination Centre, said websites of small and medium enterprises were often hijacked by attackers to build phishing sites - which pose as big corporations - because of poor cyber security. Rains also said the most common malware is called keygen, which comes with key generators that produce serial numbers required to run piracy software. Ko said it showed that Hong Kong people still continue to use piracy software. The report, which also found that 2.5 out of 10 computers on average did not have up-to-date antivirus software in the city, was based on data from over 600 million computers worldwide using Microsoft's products. The number of Hong Kong computers was unknown at the time of going to press. AN Abney Associates News Flash READ MORE: http://mariahabney.weebly.com/ http://www.dailymotion.com/video/xz5ub4_online-attempts-to-steal-personal-information-on-the-rise-i
venlean19

Abney & Associates Technology updates: Bumps in rollout of cellphone alerts in Washington - 1 views

http://www.spokesman.com/stories/2014/mar/09/bumps-rollout-cellphone-alerts-washington/ TACOMA - A system set up to send emergency alerts to thousands of cellphone users warning them of natural di...

Bumps in rollout of cellphone alerts Washington Abney & Associates Technology updates

started by venlean19 on 14 Mar 14 no follow-up yet
1 - 4 of 4
Showing 20 items per page