http://www.youtube.com/watch?v=OAlyHUWjNjE The exigence of this commercial is kids with cancer. The pathos of it is really strong because at first you're disappointed that this teenage boy is doing graffiti but once you find out why it definitely makes you want to cry. There is also enthymeme, because the teenage boys words of "be brave" to his younger sister are referring to her getting better. So, if you are brave you will live.
I can't think of a better way to make the pathos in this commercial more effective. I also liked how the commercial had dimmed tones during the first part then when it opens onto the graffiti it becomes brighter. That aspect adds to the effectiveness because the audience is drawn more to the art and caring aspect rather than the fact that he is defacing public property.
started by trzebijm on 03 Oct 14
The exigence of this commercial is kids with cancer. The pathos of it is really strong because at first you're disappointed that this teenage boy is doing graffiti but once you find out why it definitely makes you want to cry. There is also enthymeme, because the teenage boys words of "be brave" to his younger sister are referring to her getting better. So, if you are brave you will live.