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It's clear that professional services firms must take advantage of this power. With well-designed websites they can: Establish that they are professional : through professional design, writing, and arrangement of content. Establish that they are worthy of consideration : through an overview of their services, their client list, biographies of their professionals, and case studies that show how they helped clients and delivered what they promised. Establish themselves as an authority : through blog posts, publications, videos, and other resources to help build credibility, reliability, and trust-all essential elements necessary to win clients

Keyword placement plays a part in how Google finds sites. Google looks for keywords throughout each Web page, but some sections are more important than others. Including the keyword in the Web page's title is a good idea, for example. Google also searches for keywords in headings. Headings come in a range of sizes, and keywords in larger headings are more valuable than if they are in smaller headings. Keyword dispersal is also important. Webmasters should avoid overusing keywords, but many people recommend using them regularly throughout a page.

there are nearly 150,000,000 active Web sites on the Internet today

They employ a lot of people on working search quality and they take that task extremely seriously. It just means that they will not make knee-jerk reactions to specific individual problems. They will take a much more measured and careful approach.

2. Unintended Side Effects Are Very Difficult To Avoid Search is incredibly complex. While pretty much everyone in the industry understands that, we still have a tendency to underestimate just how complex it really is:

The web has more than 100 trillion web pages

Google does have a form of “Author Rank” in use today at Google

We are also expecting Google to be releasing an update where their algorithm takes into account authority of an author and then gives higher rankings to the content written by a more respected and authoritative author.

Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.

One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results.