It's clear that professional services firms must take advantage of this power. With well-designed websites they can:
Establish that they are professional : through professional design, writing, and arrangement of content.
Establish that they are worthy of consideration : through an overview of their services, their client list, biographies of their professionals, and case studies that show how they helped clients and delivered what they promised.
Establish themselves as an authority : through blog posts, publications, videos, and other resources to help build credibility, reliability, and trust-all essential elements necessary to win clients
