Web2.0

Let me tell you, in the shortest possible terms, what this means. It means you. Unless you’ve been extra careful to only watch non-copyrighted videos on YouTube (yeah, right), Viacom could sue you. No, it’s even worse: they could actually win.

Enterprise 2.0 best practise bei IBM - und noch viel in der Pipeline

30.000 IBMern

“Vertrauen herzustellen”, einfach indem man sich vernetzt und kennenlernt.

Digital Nomads are growing in numbers and they will create ripples. This trend will accelerate use of Web 2.0 technologies in the workplace. Over time, this may slow the efficacy of email marketing and accelerate the reliance on social media engagement. However, it goes deeper than that. If you don’t allow your employees to become nomadic, they may do so and even compete against you in the process.

I also think that the idea of employees-as-brands-as-employees will stir more bees in the shorter term, but might start to make more sense as we get more comfortable with that lifestyle.

These are a few things to consider, and you don't have to be Robert Scoble or Seth Godin to benefit from them. Owning your personal brand online isn't just for "Weblebrities"; it's for all of us. I'd also be careful about using props. I once put on a cowboy hat at the request of my friend Richard Binhammer of Dell, and now it's become an expectation from the people I meet that I wear it. Sometimes, successful brands are created accidentally; if that happens to you, my advice is this: First roll with it, then own it.

The Viral Garden's Top 25 Marketing & Social Media Blogs - Week 112 Wednesday, July 02, 2008

"Brand U.0": Why Your Personal Brand Matters.

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Survey: 22% of companies ban social networking sites

Monday, July 21, 2008 New Communication Theory and the New Roles for the New World of Marketing

In the era of the "new" social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.

With the soaring popularity and adoption of Social Media, companies are realizing that in addition to marketing communications, listening and engagement is quickly becoming pervasive and necessary in order to compete for precious, yet thinned and distributed attention. The days of focusing solely on Web stickiness, eyeballs and clickthroughs are fading. These are the days of immersion, conversations, engagement, relationships, referrals, and action.

Web 2.0 Diagrams