Biggest shift since industrial revolution.
The author makes a case for this and does so with enough detail that giving the notion some consideration seems feasible. Is this claim true? That would really have to depend on what you consider to be a revolution. In many industries, social media won’t leave much of a mark. For those folks, the phenomenon will be more of an idle curiosity. Think a bit more though and, in the U.S. at least social network functionality is everywhere.