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Contents contributed and discussions participated by ignacio chehade

ignacio chehade

Collective Unconscious - 0 views

    • ignacio chehade
       
      Great view about Collective Unconscious in the 2.0 world
  • “Never before have we had such amazing ways of delivering information through television, books, photographs, graphics, computers, video, multimedia, and the internet. Yet so many children are bored and have become less and less motivated to learn about and understand the world around them,”
  • Jung’s collective unconscious is the dreamtime of Homo sapiens. ‘Collective Unconscious 2.0’ is the dreamtime of late-era hypercapitalism. The energies that inform Jung’s collective unconscious are for the most part biological: instinctual drives of fear, hunger and sex (along with the drive for psychic wholeness). The energies that inform the ‘Collective Unconscious 2.0’ are more abstract, related to the movement of electronic capital and the maximization of profit to shareholders.
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  • “These modules seek to penetrate, but in a passing way. A second of your attention is all they ask. Nothing is firing that rends or cuts. It’s a massage, really, if you just go with it. And why not? Some of the most talented people on the planet have devoted their lives to creating this psychic sauna, just for you.” Ersatz environments and colourful advertisements have been with us since the fifties, de Zengotita adds, but the multimedia blitz we experience now represents a whole new level of persuasion. “Saying that it’s just more of what we had before is like saying a hurricane is just more breeze.”
  • Today’s mass dream, split from the organic foundation of the world and cobbled together from shards of television shows, newspaper and magazine articles, advertisements, films, ad jingles, ringtones – the whole mad fantasy of what’s hip, what’s not, who’s in, who’s out and the international villain du jour – is the raw stuff of the ‘Collective Unconscious 2.0’.
  • Mainstream media culture currently has all the signs of full-blown psychosis. This is analogous to Jung’s shadow. Confronting the shadow is unpleasant on a personal level, but healing cannot be effected without being confronted with the truth – and as folk wisdom has it, the truth hurts. What is positive about this process is that we’re being forced to confront the very worst in the imaginal output of our great, untethered, free market economy.
  • We are, ultimately, the stories we tell each other of our past, present and future. We become what we seek. It’s up to us to rule the imagination or leave it in the hands of a select few to shape the future of the mass dream. As Buckminster Fuller once said, “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
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    A Great view about "Collective Unconscious" in the new media world
ignacio chehade

Influential Marketing Blog: 10 Stunning (And Useful) Stats About Twitter - 0 views

  • 150 followers is the magic number. In a particularly interesting data point from the survey, Sysomos found that Twitter users tended to "follow back" all their followers up until about 150 connections. Then the reciprocation rate fell off dramatically, which seems to indicate that this number may be the crossover point where people shift from using Twitter for more personal use to using it more for "lifecasting" their thoughts and actions to a community of people who they feel varying levels of connection to.
  • 150 followers is the magic number. In a particularly interesting data point from the survey, Sysomos found that Twitter users tended to "follow back" all their followers up until about 150 connections. Then the reciprocation rate fell off dramatically, which seems to indicate that this number may be the crossover point where people shift from using Twitter for more personal use to using it more for "lifecasting" their thoughts and actions to a community of people who they feel varying levels of connection to.
    • ignacio chehade
       
      So true... but so harsh
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    See some true about twitter.
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