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Influential Marketing Blog: 10 Stunning (And Useful) Stats About Twitter - 0 views

rohitbhargava.typepad.com/...seful-stats-about-twitter.html useful stats blog marketing twitter
shared by ignacio chehade on 18 Jul 09 - Cached
  • 21% (One Fifth) of Twitter accounts are empty placeholders.
  • Nearly 94% of all Twitter accounts have less than 100 followers.
  • March and April of 2009 were the tipping point for Twitter.
  • ...13 more annotations...
  • 150 followers is the magic numbe
  • A small minority creates most of the activity
  • 5% of users account for 75% of all activity, and 10% of users account for 86%. This seems to suggest that the site has managed to engage a mass audience beyond those who typically engage with social media.
  • Half of all Twitter users are not "active."
  • his leaves about 30% of users who have an account and have tweeted before, but happen to be inactive now.
  • Tuesday is the most active Twitter day
  • APIs have been the key to Twitter's growth & utility.
  • English still dominates Twitter
  • Twitter is being led by the social media geeks.
  • 150 followers is the magic number. In a particularly interesting data point from the survey, Sysomos found that Twitter users tended to "follow back" all their followers up until about 150 connections. Then the reciprocation rate fell off dramatically, which seems to indicate that this number may be the crossover point where people shift from using Twitter for more personal use to using it more for "lifecasting" their thoughts and actions to a community of people who they feel varying levels of connection to.
  • 150 followers is the magic number. In a particularly interesting data point from the survey, Sysomos found that Twitter users tended to "follow back" all their followers up until about 150 connections. Then the reciprocation rate fell off dramatically, which seems to indicate that this number may be the crossover point where people shift from using Twitter for more personal use to using it more for "lifecasting" their thoughts and actions to a community of people who they feel varying levels of connection to.
    • ignacio chehade
      ignacio chehade on 05 Aug 09
       
      So true... but so harsh
  • y 9216 on 18 Jul 09
     
    Looking past these small points, the report does share some fairly interesting observations and stats as well if you dig a bit deeper. Here's my read on the 10 standout conclusions that the report offers to help you (and your brand) better understand the potential uses of Twitter
  • ignacio chehade on 05 Aug 09
     
    See some true about twitter.
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