Group items tagged

American Advertising Federation. "College Alcohol Advertising." Aaf.org. Apr. 2007. Web. 14 Nov. 2010. The main concern of this article was to prohibit the playing of alcohol promoting commercials during college sporting games. As a government agency, it talks about their stance on the argument of commercials being geared towards minors and what information they have to support their claims. It also explains what issues are raised, what congress and the governmet is doing to stop this, as well as the problems that come with this particular issue.

This article describes how movies and commercials including alcohol impact adolescents to drink. The study was to expose some people to the media and compare the results to the people not exposed. On average those teens exposed drank more alcohol than those not exposed.

A film available on OhioLINK. \n\nTV and radio commercials, Web sites and banner ads, magazine ads, pop songs, photos, and even news articles and textbooks: all of them are sending messages to influence the reader/viewer/listener. How do they grab the attention? What are they selling-a product or service? a lifestyle? an ideology?-and why? Would a different media consumer interpret the message differently? This program raises more questions than it answers, which is the whole point: to prompt students to question, question, question the messages they are bombarded with daily. Savvy media consumers aren't born; they're made, and this program is an excellent tool for shaping the classroom dialogue. (35 minutes)

The idea of media literacy prompts an increasingly divisive debate between educators who wish to protect children from the commercialization of global markets and those who challenge critical media studies as misguided, outdated, and ineffective. We have provided a historical overview of changing conceptions of media literacy as preparation and protection in market society, arguing that contemporary concerns about children's fast food marketing and sedentary lifestyles call for new approaches to the education of citizen-consumers in a risk society. Our case study demonstrates that a media education programme can provide scaffolding for children's critical thinking about their sedentary lifestyles and media consumption. (Abstract taken from JSTOR.)

Center For Science in the Public Interest. "Alcohol Advertising, Televised Sports, and Underage Youth." Cspinet.org. Aug. 2007. Web. 18 Nov. 2010. Televising alcohol during sporting games is highly effective to market your product to a large group of minors. It explains how many younger athletes and fans watch college sporting events and alcoholic companies spent over fifty two million dollars on advertising on commercial breaks. This doesnt mean its only appeals to underage viewers, many legal consumers also watch college sports which makes a good argument for the people who are trying to get thier product advertised during these games. This site also talks about other ways ads reach minors and what effects and influences are given based of a number of statistics.