During a normal day, every mobile user comes across five to six push notifications or advertisements on their phone. But do they click on all of those ads? Let me rephrase that. Suppose, you're shown 3 different mobile ads about an offer on Apple products, a trailer of the latest Game of Thrones episode and a UEFA EURO 2016 commercial by Adidas. Which one will you click on?

Third in the order of our festive series is the Lifestyle & Travel space, which comprises of a huge variety of premium brands.

With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a recent report by emarketer, mobile ad spend is estimated to reach milestone of $100 billion worldwide in 2016 and account for more than 50% of all digital ad expenditure.

Programmatic Ads are in the news… Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google's YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.

mTraction TVSync was launched by Affle today in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia.

It's an exciting time to be in mobile commerce. With the increasing ease of access and availability of diverse products in-commerce apps, millions of users across the world prefer using such apps for their daily shopping needs.

Remember coming across those multiple pop-up ads while you're trying to view some content piece on a mobile app or a mobile webpage?

Over the last few years, we've seen that the user preference for 'device size' hasn't been constant. In fact, it won't be wrong to say that mobile devices have kind of gone through the 'ape to human evolution' in the size department.

Remote project management and telecommunication were once novel ideas that were rarely put into practice, but this is no longer true today. In all industries, especially software and app development projects, remote project management and telecommunication are utilized more and more often.

Monitoring the right metrics or KPIs is very important in performance marketing. But with the changing dynamics of user-behaviour and availability of advanced in-app analytics, new metrics are coming to light. This calls for a realignment of the marketing plan, which involves revisiting the marketing strategy, reallocating the budget, and also including additional parameters that need to be monitored.

Analytics that matter for Travel Apps When it comes to user engagement, travel apps (and related apps) have to focus around monitoring several key user events happening inside the app. In fact, full-scale long distance travel planning and booking apps such as, Tripit, Hipmunk, Airbnb, etc. come with a basketful of diverse requirements.

In the recent times, we've seen several big enterprises take the alleyway towards the app economy. This has caused a paradigm shift in how large corporations look at their business models today. By embracing the app culture, these enterprises are now looking at the bigger picture, where they're aware of the huge scale benefits that mobility solutions have to offer.

When we say CRM, people immediately think of customer services and support, a random executive making calls, earning brownie points with the customers, selling them sweet deals or loyalty discounts. Sure, CRM involves all of this but there is more to it. Customer relationship Management is not just about good servicing and great support.

At a time when users are made to watch an ad every time before they actually watch a YouTube video or read any news content, mobile advertising is unfortunately turning out to be a forceful experience in a way. Maybe that's why pre-installed ad-blockers and apps are becoming quite popular nowadays.

In continuation to our last blog-post about a step-by-step approach for monitoring relevant in-app events for retail e-commerce apps, let's take the case of retail apps from the fashion & lifestyle genre. For fashion & lifestyle apps like JCPenney, Tiffany & Co.

Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is becoming a concept that thrives on both art and science. There's a clear shift towards data driven campaigns.

For marketplaces like Amazon and Flipkart, tracking in-app events like 'add-to-cart', 'checkout initiated', 'unfinished payments' matter a lot. These events are directly linked to conversions because of their order in the funnel. So, monitoring the in-app user behaviour and app usage patterns related to these in-app events are a 'must-do' for these apps.

In our last blog-post, we did a quick run on the most prevalent cases of mobile ad fraud . But this time, we're talking about 'SOLUTIONS'. So, here's a list of our top 4 recommended measures. As the saying goes, 'the devil is in the details'.

On the last blog in the Big Data series we discussed employing the Content to Commerce model in the STB environment. In this section we cover the psychology and science behind data analytics and the understanding of the demographic based on viewing habits and trends.

Bob is a digital marketer of a retail-based app business. He's not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits, product views, etc.