Contents contributed and discussions participated by Affle AppStudioz - Tech News

The coming together of VAS & Mobile Apps - 0 views

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shared by Affle AppStudioz on 17 Mar 17 - No Cached

Affle AppStudioz on 17 Mar 17

If we do a quick recap of all that mattered in the mobile services industry, it would be right to say that the arrival of Mobile VAS was a significant turning point for all the stakeholders.

<div class="cArrow"> </div><div class="cContentInner">If we do a quick recap of all that mattered in the mobile services industry, it would be right to say that the arrival of Mobile VAS was a significant turning point for all the stakeholders.</div>

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Mobile World Congress 2017: Team Affle at Barcelona! - 0 views

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shared by Affle AppStudioz on 21 Feb 17 - No Cached

Affle AppStudioz on 21 Feb 17

The countdown for Mobile World Congress has begun and team Affle is headed to Barcelona! Just like the previous years, the MCW 2017 promises to be a grand 4 day affair that starts right from 27th February and ends on 2nd March. The event is scheduled to be held at Fira Gran Via.

<div class="cArrow"> </div><div class="cContentInner">The countdown for Mobile World Congress has begun and team Affle is headed to Barcelona! Just like the previous years, the MCW 2017 promises to be a grand 4 day affair that starts right from 27th February and ends on 2nd March. The event is scheduled to be held at Fira Gran Via.</div>

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Programmatic Ads and Creativity - Affle - 0 views

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shared by Affle AppStudioz on 16 Feb 17 - No Cached

Affle AppStudioz on 16 Feb 17

The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle?

<div class="cArrow"> </div><div class="cContentInner">The question that arises with Programmatic ads is if they would take out the creativity from the advertising industry. With user personas being pre-built and ads being thrown in with colour variations, content modifications by AI, is there any scope at all for the creative teams to flex their mind muscle?</div>

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MOOCs & Online Courses: Features from the Future - 0 views

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shared by Affle AppStudioz on 15 Feb 17 - No Cached

Affle AppStudioz on 15 Feb 17

In the first episode of MOOCs and online courses we discussed the advent of online courses. We also discussed the basic features one needs to employ in order to build an app that replaces conventional classroom teaching. In the sequel to the same we will discuss the more complicated features and the future of these applications.

<div class="cArrow"> </div><div class="cContentInner">In the first episode of MOOCs and online courses we discussed the advent of online courses. We also discussed the basic features one needs to employ in order to build an app that replaces conventional classroom teaching. In the sequel to the same we will discuss the more complicated features and the future of these applications.</div>

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AI for Marketing & Sales: Your Friendly Sales Guy is a ChatBot. - AppStudioz Blog - 0 views

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shared by Affle AppStudioz on 07 Feb 17 - No Cached

Affle AppStudioz on 07 Feb 17

One of the most exciting marketing developments was the rise of the chatbot in 2016. A lot has been said about the same, here we tell you how and why it needs deconstructing still, and how entrepreneurs and the whole of e Commerce industry can prep for this eminent change.

<div class="cArrow"> </div><div class="cContentInner">One of the most exciting marketing developments was the rise of the chatbot in 2016. A lot has been said about the same, here we tell you how and why it needs deconstructing still, and how entrepreneurs and the whole of e Commerce industry can prep for this eminent change.</div>

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In-App analytics & CRM| Use Data for Better App Store Ratings. - 0 views

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shared by Affle AppStudioz on 22 Nov 16 - No Cached

Affle AppStudioz on 22 Nov 16

Social proof ( in this case user's feedback) is a major factor in the psychological game of influencing people to buy your product, idea or apps. On the app stores 75% apps are free and 60% are not rated.

<div class="cArrow"> </div><div class="cContentInner">Social proof ( in this case user's feedback) is a major factor in the psychological game of influencing people to buy your product, idea or apps. On the app stores 75% apps are free and 60% are not rated.</div>

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Media Apps : Their Rise and How App Based Businesses can Benefit! - 0 views

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shared by Affle AppStudioz on 22 Nov 16 - No Cached

Affle AppStudioz on 22 Nov 16

Streaming is the new way to go with respect to entertainment. The Millennials are glued to a different kind of screen, their mobile screens to consume all the audio visual content. Televisions still exist in every household but the content on television is not broadcast but streamed.

<div class="cArrow"> </div><div class="cContentInner">Streaming is the new way to go with respect to entertainment. The Millennials are glued to a different kind of screen, their mobile screens to consume all the audio visual content. Televisions still exist in every household but the content on television is not broadcast but streamed.</div>

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Will Enterprise Mobility Increase Productivity of the Enterprises? - AppStudioz Blog - 0 views

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shared by Affle AppStudioz on 08 Nov 16 - No Cached

Affle AppStudioz on 08 Nov 16

Proper and efficient management is important when your employees regularly work in offsite locations. Even the minute scheduling glitch can result in missed appointments and unhappy clients. Why not give mobile employees the tools, which can make them work faster and smarter? Why not adopt a technology that will not only help in providing proof ...

<div class="cArrow"> </div><div class="cContentInner">Proper and efficient management is important when your employees regularly work in offsite locations. Even the minute scheduling glitch can result in missed appointments and unhappy clients. Why not give mobile employees the tools, which can make them work faster and smarter? Why not adopt a technology that will not only help in providing proof ...</div>

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5 Rookie Mistakes that You're Making in Your Push Notifications - 0 views

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shared by Affle AppStudioz on 08 Nov 16 - No Cached

Affle AppStudioz on 08 Nov 16

Push notifications prove to be really useful for app owners and marketers, who are trying to effectively engage with their users. Today, almost every app is using push notifications to create a personalised advertising experience for their users and influence the purchase behaviour of users.

<div class="cArrow"> </div><div class="cContentInner">Push notifications prove to be really useful for app owners and marketers, who are trying to effectively engage with their users. Today, almost every app is using push notifications to create a personalised advertising experience for their users and influence the purchase behaviour of users.</div>

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mHealth: A Game-Changer In Healthcare Industry - AppStudioz Blog - 0 views

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shared by Affle AppStudioz on 04 Nov 16 - No Cached

Affle AppStudioz on 04 Nov 16

The Healthcare industry is rapidly recognizing the benefits of mobility in health and fitness. Nowadays, mobile health represents an integrated system of health care in which health data become interoperable among doctors, patients, providers, and electronic records. Infact, sometimes it breaks down barriers and the stigma associated with seeking out health services.

<div class="cArrow"> </div><div class="cContentInner">The Healthcare industry is rapidly recognizing the benefits of mobility in health and fitness. Nowadays, mobile health represents an integrated system of health care in which health data become interoperable among doctors, patients, providers, and electronic records. Infact, sometimes it breaks down barriers and the stigma associated with seeking out health services.</div>

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Are you making some of these big app monetization mistakes? (Part2) - AppStudioz Blog - 0 views

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shared by Affle AppStudioz on 03 Nov 16 - No Cached

Affle AppStudioz on 03 Nov 16

Mobile App developers and marketers often struggle with marketing and monetizing their apps. Unfortunately, too many app developers are taking a risk and ambiguous approach to app monetization. Are you making some of these big mistakes? If you missed Part 1, don't worry - it's here. 4.

<div class="cArrow"> </div><div class="cContentInner">Mobile App developers and marketers often struggle with marketing and monetizing their apps. Unfortunately, too many app developers are taking a risk and ambiguous approach to app monetization. Are you making some of these big mistakes? If you missed Part 1, don't worry - it's here. 4.</div>

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User data management becomes simpler with mTraction - 0 views

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shared by Affle AppStudioz on 19 Oct 16 - No Cached

Affle AppStudioz on 19 Oct 16

A quick read on mTraction's 'Capture rich data' feature In our previous blog-post , we did a detailed take on how mTraction's Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what's the best way to utilise your data to derive actionable insights, let's get to the part of 'capturing' data.

<div class="cArrow"> </div><div class="cContentInner">A quick read on mTraction's 'Capture rich data' feature In our previous blog-post , we did a detailed take on how mTraction's Cohort Analysis feature helps marketers and app owners with their user data. While Cohort Analysis will tell you about what's the best way to utilise your data to derive actionable insights, let's get to the part of 'capturing' data.</div>

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ERP Soutions with Mobile Interfaces to Boost Productivity - 0 views

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shared by Affle AppStudioz on 17 Oct 16 - No Cached

Affle AppStudioz on 17 Oct 16

Mobility layers to ERPs in 2016 is what ERPs were to the industry in the year 2000. ERPs gained popularity in the mid 90s after the Gartner group presented them as the solution to all operational functions in government offices, large scale industries and NGOs.

<div class="cArrow"> </div><div class="cContentInner">Mobility layers to ERPs in 2016 is what ERPs were to the industry in the year 2000. ERPs gained popularity in the mid 90s after the Gartner group presented them as the solution to all operational functions in government offices, large scale industries and NGOs.</div>

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Enhance user-engagement with mTraction's Segment Builder feature - 0 views

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shared by Affle AppStudioz on 14 Oct 16 - No Cached

Affle AppStudioz on 14 Oct 16

Everything you need to know about mTraction's Segment Builder Gone are the days of 'One size fits all' marketing. Today, mobile marketers have understood the advantage of understanding the taste and preferences of users for ensuring greater success of their marketing campaigns.

<div class="cArrow"> </div><div class="cContentInner">Everything you need to know about mTraction's Segment Builder Gone are the days of 'One size fits all' marketing. Today, mobile marketers have understood the advantage of understanding the taste and preferences of users for ensuring greater success of their marketing campaigns.</div>

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iOS 10 | The Good & Not so Bad News for Attribution & Analytics - 0 views

www.mtraction.com/...bution-app-analytics-platforms

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shared by Affle AppStudioz on 28 Sep 16 - No Cached

Affle AppStudioz on 28 Sep 16

iOS 10 came with some major changes and some minor tweaks. The rich media push notifications and a new way for users to interact with them are a whooping plus for CRM push notification platforms. The change with the 'Limit Ad Tracking settings' are a little dampening for the attribution, analytics and data tracking platforms. As a unified SDK and a one stop solution we had a mixed reaction to the news.

<div class="cArrow"> </div><div class="cContentInner">iOS 10 came with some major changes and some minor tweaks. The rich media push notifications and a new way for users to interact with them are a whooping plus for CRM push notification platforms. The change with the 'Limit Ad Tracking settings' are a little dampening for the attribution, analytics and data tracking platforms. As a unified SDK and a one stop solution we had a mixed reaction to the news.</div>

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Mobile App Attribution gets better with mTraction - 0 views

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shared by Affle AppStudioz on 19 Sep 16 - No Cached

Affle AppStudioz on 19 Sep 16

At a time when marketers need to constantly assess the effectiveness of their mobile ad campaigns, mobile app attribution has become the starting point for intelligent decision-making. In the absence or negligence of attribution data, marketers can make huge mistakes by spending their money in wrong channels and lose out on optimizing the ROI of marketing campaigns.

<div class="cArrow"> </div><div class="cContentInner">At a time when marketers need to constantly assess the effectiveness of their mobile ad campaigns, mobile app attribution has become the starting point for intelligent decision-making. In the absence or negligence of attribution data, marketers can make huge mistakes by spending their money in wrong channels and lose out on optimizing the ROI of marketing campaigns.</div>

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iOS 10: The Developer's Perspective: Using the Sirikit - 0 views

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shared by Affle AppStudioz on 14 Sep 16 - No Cached

Affle AppStudioz on 14 Sep 16

Apple made waves yet again with the launch of the iPhone 7 , the AppleWatch 2 and the all pervasive iOS 10.The Apple fans are going gaga over the sleek design and writing obituaries for the 3.5 mm headphone jack. The Apple critics are trolling their ear-pods and the 'best ever' iPhone.

<div class="cArrow"> </div><div class="cContentInner">Apple made waves yet again with the launch of the iPhone 7 , the AppleWatch 2 and the all pervasive iOS 10.The Apple fans are going gaga over the sleek design and writing obituaries for the 3.5 mm headphone jack. The Apple critics are trolling their ear-pods and the 'best ever' iPhone.</div>

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Audience Engagement : The Key Success to the Brand (Part 1) - AppStudioz Blog - 0 views

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shared by Affle AppStudioz on 13 Sep 16 - No Cached

Affle AppStudioz on 13 Sep 16

The words brand and branding are often used interchangeably by everyone with different contexts and implications in mind. I believe it's like a reputation, you build a reputation by trying to do hard things well and it's the same case for an organisation too. It is the bundle of expectations, happenings, memories, stories and relationships ...

<div class="cArrow"> </div><div class="cContentInner">The words brand and branding are often used interchangeably by everyone with different contexts and implications in mind. I believe it's like a reputation, you build a reputation by trying to do hard things well and it's the same case for an organisation too. It is the bundle of expectations, happenings, memories, stories and relationships ...</div>

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5 Quick ways to identify Mobile Ad Fraud - 0 views

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shared by Affle AppStudioz on 13 Sep 16 - No Cached

Affle AppStudioz on 03 Nov 16

How sure are you about the quality of your mobile ad traffic source? With the rising cases of mobile ad fraud, it's important to monitor a few key points that can help advertisers or marketers save their marketing spends from going in the wrong direction. Here are some quick pointers to help you with that!

<div class="cArrow"> </div><div class="cContentInner">How sure are you about the quality of your mobile ad traffic source? With the rising cases of mobile ad fraud, it's important to monitor a few key points that can help advertisers or marketers save their marketing spends from going in the wrong direction. Here are some quick pointers to help you with that!</div>

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Advantage of using the Facebook SDK & a Unified SDK Solution - 0 views

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shared by Affle AppStudioz on 09 Sep 16 - No Cached

Affle AppStudioz on 09 Sep 16

Why should you use the Facebook SDK along with a third-party SDK partner? When it comes to reaching out to a wide variety of audiences for promoting an App, most performance marketers turn towards Facebook without second thoughts.

<div class="cArrow"> </div><div class="cContentInner">Why should you use the Facebook SDK along with a third-party SDK partner? When it comes to reaching out to a wide variety of audiences for promoting an App, most performance marketers turn towards Facebook without second thoughts.</div>

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Affle AppStudioz on 13 Oct 16

Why should you use the Facebook SDK along with a third-party SDK partner? When it comes to reaching out to a wide variety of audiences for promoting an App, most performance marketers turn towards Facebook without second thoughts.

<div class="cArrow"> </div><div class="cContentInner">Why should you use the Facebook SDK along with a third-party SDK partner? When it comes to reaching out to a wide variety of audiences for promoting an App, most performance marketers turn towards Facebook without second thoughts.</div>

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