Contents contributed and discussions participated by Affle AppStudioz - Tech News

CRM & Re-engagement - Create personalised experiences for your users - 0 views

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shared by Affle AppStudioz on 29 May 17 - No Cached

Affle AppStudioz on 29 May 17

During a normal day, every mobile user comes across five to six push notifications or advertisements on their phone. But do they click on all of those ads? Let me rephrase that. Suppose, you're shown 3 different mobile ads about an offer on Apple products, a trailer of the latest Game of Thrones episode and a UEFA EURO 2016 commercial by Adidas. Which one will you click on?

<div class="cArrow"> </div><div class="cContentInner">During a normal day, every mobile user comes across five to six push notifications or advertisements on their phone. But do they click on all of those ads? Let me rephrase that. Suppose, you're shown 3 different mobile ads about an offer on Apple products, a trailer of the latest Game of Thrones episode and a UEFA EURO 2016 commercial by Adidas. Which one will you click on?</div>

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4 Highly Recommended Ad Formats For Lifestyle & Travel Brands - 0 views

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shared by Affle AppStudioz on 29 May 17 - No Cached

Affle AppStudioz on 29 May 17

Third in the order of our festive series is the Lifestyle & Travel space, which comprises of a huge variety of premium brands.

<div class="cArrow"> </div><div class="cContentInner">Third in the order of our festive series is the Lifestyle & Travel space, which comprises of a huge variety of premium brands.</div>

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Detect Ad Fraud with mTraction's Fraud Analytics - 0 views

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shared by Affle AppStudioz on 26 May 17 - No Cached

Affle AppStudioz on 26 May 17

With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a recent report by emarketer, mobile ad spend is estimated to reach milestone of $100 billion worldwide in 2016 and account for more than 50% of all digital ad expenditure.

<div class="cArrow"> </div><div class="cContentInner">With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a recent report by emarketer, mobile ad spend is estimated to reach milestone of $100 billion worldwide in 2016 and account for more than 50% of all digital ad expenditure.</div>

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4 Tips To Make The Best Out Of Programmatic Ads - 0 views

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shared by Affle AppStudioz on 26 May 17 - No Cached

Affle AppStudioz on 26 May 17

Programmatic Ads are in the news… Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google's YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.

<div class="cArrow"> </div><div class="cContentInner">Programmatic Ads are in the news… Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google's YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.</div>

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Ansible and Affle launch mTraction TVSync in Indonesia - 0 views

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shared by Affle AppStudioz on 05 May 17 - No Cached

Affle AppStudioz on 05 May 17

mTraction TVSync was launched by Affle today in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia.

<div class="cArrow"> </div><div class="cContentInner">mTraction TVSync was launched by Affle today in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia.</div>

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e-commerce Apps - The time to look beyond attribution data is NOW! - 0 views

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shared by Affle AppStudioz on 13 Apr 17 - No Cached

Affle AppStudioz on 13 Apr 17

It's an exciting time to be in mobile commerce. With the increasing ease of access and availability of diverse products in-commerce apps, millions of users across the world prefer using such apps for their daily shopping needs.

<div class="cArrow"> </div><div class="cContentInner">It's an exciting time to be in mobile commerce. With the increasing ease of access and availability of diverse products in-commerce apps, millions of users across the world prefer using such apps for their daily shopping needs.</div>

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Google's penalty on mobile sites with intrusive interstitial ads - Digging deeper - 0 views

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shared by Affle AppStudioz on 13 Apr 17 - No Cached

Affle AppStudioz on 13 Apr 17

Remember coming across those multiple pop-up ads while you're trying to view some content piece on a mobile app or a mobile webpage?

<div class="cArrow"> </div><div class="cContentInner">Remember coming across those multiple pop-up ads while you're trying to view some content piece on a mobile app or a mobile webpage?</div>

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Phablets: The New Favourite & The New Opportunity - 0 views

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shared by Affle AppStudioz on 13 Apr 17 - No Cached

Affle AppStudioz on 13 Apr 17

Over the last few years, we've seen that the user preference for 'device size' hasn't been constant. In fact, it won't be wrong to say that mobile devices have kind of gone through the 'ape to human evolution' in the size department.

<div class="cArrow"> </div><div class="cContentInner">Over the last few years, we've seen that the user preference for 'device size' hasn't been constant. In fact, it won't be wrong to say that mobile devices have kind of gone through the 'ape to human evolution' in the size department.</div>

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Remote Project Mangement and Collaboration in App Development - 0 views

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shared by Affle AppStudioz on 31 Mar 17 - No Cached

Affle AppStudioz on 31 Mar 17

Remote project management and telecommunication were once novel ideas that were rarely put into practice, but this is no longer true today. In all industries, especially software and app development projects, remote project management and telecommunication are utilized more and more often.

<div class="cArrow"> </div><div class="cContentInner">Remote project management and telecommunication were once novel ideas that were rarely put into practice, but this is no longer true today. In all industries, especially software and app development projects, remote project management and telecommunication are utilized more and more often.</div>

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5 Performance Marketing KPIs you should monitor - 0 views

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shared by Affle AppStudioz on 31 Mar 17 - No Cached

Affle AppStudioz on 31 Mar 17

Monitoring the right metrics or KPIs is very important in performance marketing. But with the changing dynamics of user-behaviour and availability of advanced in-app analytics, new metrics are coming to light. This calls for a realignment of the marketing plan, which involves revisiting the marketing strategy, reallocating the budget, and also including additional parameters that need to be monitored.

<div class="cArrow"> </div><div class="cContentInner">Monitoring the right metrics or KPIs is very important in performance marketing. But with the changing dynamics of user-behaviour and availability of advanced in-app analytics, new metrics are coming to light. This calls for a realignment of the marketing plan, which involves revisiting the marketing strategy, reallocating the budget, and also including additional parameters that need to be monitored.</div>

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4 Ways To Ensure A Smooth Take-off- Travel Apps In-app Analytics - 1 views

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shared by Affle AppStudioz on 31 Mar 17 - No Cached

Affle AppStudioz on 31 Mar 17

Analytics that matter for Travel Apps When it comes to user engagement, travel apps (and related apps) have to focus around monitoring several key user events happening inside the app. In fact, full-scale long distance travel planning and booking apps such as, Tripit, Hipmunk, Airbnb, etc. come with a basketful of diverse requirements.

<div class="cArrow"> </div><div class="cContentInner">Analytics that matter for Travel Apps When it comes to user engagement, travel apps (and related apps) have to focus around monitoring several key user events happening inside the app. In fact, full-scale long distance travel planning and booking apps such as, Tripit, Hipmunk, Airbnb, etc. come with a basketful of diverse requirements.</div>

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Mobile ERP - Ensure Enterprise Mobility With Data Security - 0 views

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shared by Affle AppStudioz on 30 Mar 17 - No Cached

Affle AppStudioz on 30 Mar 17

In the recent times, we've seen several big enterprises take the alleyway towards the app economy. This has caused a paradigm shift in how large corporations look at their business models today. By embracing the app culture, these enterprises are now looking at the bigger picture, where they're aware of the huge scale benefits that mobility solutions have to offer.

<div class="cArrow"> </div><div class="cContentInner">In the recent times, we've seen several big enterprises take the alleyway towards the app economy. This has caused a paradigm shift in how large corporations look at their business models today. By embracing the app culture, these enterprises are now looking at the bigger picture, where they're aware of the huge scale benefits that mobility solutions have to offer.</div>

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Big Data & CRM: Woo your Customers with the Right Analytics Tool - 0 views

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shared by Affle AppStudioz on 30 Mar 17 - No Cached

Affle AppStudioz on 30 Mar 17

When we say CRM, people immediately think of customer services and support, a random executive making calls, earning brownie points with the customers, selling them sweet deals or loyalty discounts. Sure, CRM involves all of this but there is more to it. Customer relationship Management is not just about good servicing and great support.

<div class="cArrow"> </div><div class="cContentInner">When we say CRM, people immediately think of customer services and support, a random executive making calls, earning brownie points with the customers, selling them sweet deals or loyalty discounts. Sure, CRM involves all of this but there is more to it. Customer relationship Management is not just about good servicing and great support.</div>

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Native Ads | 4 Ways To Stay Relevant In 2017 - 0 views

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shared by Affle AppStudioz on 30 Mar 17 - No Cached

Affle AppStudioz on 30 Mar 17

At a time when users are made to watch an ad every time before they actually watch a YouTube video or read any news content, mobile advertising is unfortunately turning out to be a forceful experience in a way. Maybe that's why pre-installed ad-blockers and apps are becoming quite popular nowadays.

<div class="cArrow"> </div><div class="cContentInner">At a time when users are made to watch an ad every time before they actually watch a YouTube video or read any news content, mobile advertising is unfortunately turning out to be a forceful experience in a way. Maybe that's why pre-installed ad-blockers and apps are becoming quite popular nowadays.</div>

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Fashion & Lifestyle Apps - Pick the most relevant in-app events. - 0 views

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shared by Affle AppStudioz on 27 Mar 17 - No Cached

Affle AppStudioz on 27 Mar 17

In continuation to our last blog-post about a step-by-step approach for monitoring relevant in-app events for retail e-commerce apps, let's take the case of retail apps from the fashion & lifestyle genre. For fashion & lifestyle apps like JCPenney, Tiffany & Co.

<div class="cArrow"> </div><div class="cContentInner">In continuation to our last blog-post about a step-by-step approach for monitoring relevant in-app events for retail e-commerce apps, let's take the case of retail apps from the fashion & lifestyle genre. For fashion & lifestyle apps like JCPenney, Tiffany & Co.</div>

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Audience Segmentation in Ads - Sociology to Data Analytics - 0 views

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shared by Affle AppStudioz on 27 Mar 17 - No Cached

Affle AppStudioz on 27 Mar 17

Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is becoming a concept that thrives on both art and science. There's a clear shift towards data driven campaigns.

<div class="cArrow"> </div><div class="cContentInner">Mobile marketing is not a random process, as industry veterans would tell you. With programmatic advertising, business intelligence data analytics becoming more than marketing jargon, advertising is becoming a concept that thrives on both art and science. There's a clear shift towards data driven campaigns.</div>

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Marketplace Apps: Dissecting the 'add-to-cart' event & more! - 0 views

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shared by Affle AppStudioz on 23 Mar 17 - No Cached

Affle AppStudioz on 23 Mar 17

For marketplaces like Amazon and Flipkart, tracking in-app events like 'add-to-cart', 'checkout initiated', 'unfinished payments' matter a lot. These events are directly linked to conversions because of their order in the funnel. So, monitoring the in-app user behaviour and app usage patterns related to these in-app events are a 'must-do' for these apps.

<div class="cArrow"> </div><div class="cContentInner">For marketplaces like Amazon and Flipkart, tracking in-app events like 'add-to-cart', 'checkout initiated', 'unfinished payments' matter a lot. These events are directly linked to conversions because of their order in the funnel. So, monitoring the in-app user behaviour and app usage patterns related to these in-app events are a 'must-do' for these apps.</div>

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4 ways to bulletproof your campaigns against mobile ad fraud - 0 views

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shared by Affle AppStudioz on 22 Mar 17 - No Cached

Affle AppStudioz on 22 Mar 17

In our last blog-post, we did a quick run on the most prevalent cases of mobile ad fraud . But this time, we're talking about 'SOLUTIONS'. So, here's a list of our top 4 recommended measures. As the saying goes, 'the devil is in the details'.

<div class="cArrow"> </div><div class="cContentInner">In our last blog-post, we did a quick run on the most prevalent cases of mobile ad fraud . But this time, we're talking about 'SOLUTIONS'. So, here's a list of our top 4 recommended measures. As the saying goes, 'the devil is in the details'.</div>

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Latest Trends in Sat TV| Big Data Analysis for STB Connections. - 0 views

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shared by Affle AppStudioz on 22 Mar 17 - No Cached

Affle AppStudioz on 22 Mar 17

On the last blog in the Big Data series we discussed employing the Content to Commerce model in the STB environment. In this section we cover the psychology and science behind data analytics and the understanding of the demographic based on viewing habits and trends.

<div class="cArrow"> </div><div class="cContentInner">On the last blog in the Big Data series we discussed employing the Content to Commerce model in the STB environment. In this section we cover the psychology and science behind data analytics and the understanding of the demographic based on viewing habits and trends.</div>

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Performance Marketing: 5 Wrong Turns To Campaign Failure - 0 views

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shared by Affle AppStudioz on 20 Mar 17 - No Cached

Affle AppStudioz on 20 Mar 17

Bob is a digital marketer of a retail-based app business. He's not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits, product views, etc.

<div class="cArrow"> </div><div class="cContentInner">Bob is a digital marketer of a retail-based app business. He's not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits, product views, etc.</div>

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