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The World Wide Web is undoubtedly changing the way we do business today. This is especially correct when it comes to the methods of advertising that companies are employing. Some of the old-school methods still work, but the truth is that you need to shift your focus towards some new ones if you really want to succeed. In simple words, you need to invest in digital marketing. Click this to learn why digital marketing is so important.

You must be familiar with the customer purchase journey and retailer's sales funnel. Every online and offline seller designs a unique sales funnel according to the nature of his business and the customers, he wants to target. In the internet world, customers purchase everything after reading reviews and ratings of products online.

Last week, we welcomed Brian Solis, Altimeter principal analyst, thought leader and book author, to Yammer HQ to give a fireside chat, followed by signing of his new book: "What's The Future of Business?" I was thrilled to interview Brian, and we covered a variety of really meaty subjects - just check out the video below! The theme of the evening was transformation - transformation that is happening in our lives as individuals, how we relate to each other through technology and what we as businesses must do to stay relevant to the connected customer. Even the book itself is transformation of the book publishing convention. Unlike a regular, information-dense business book, "What's the Future of Business" attempts to bring together the best of both worlds: hard-hitting facts and practical frameworks, as well as a visual experience. The experience of the book is just as important as the content therein. What is the future of business? The future of business is experience, according to Solis. We as connected consumers make decisions outside of the sales funnel that companies have organized themselves around. We reference experiences of consumers who came before us, and contribute our own experiences to this dynamic tapestry. When consumers share, they are reacting to an experience, and the future of any business depends on its ability to provide experiences that are worth sharing. In his talk, Brian talked about the 4 moments of truth that add up to shareable experiences. At every stage of the customer journey, it is our job as businesses to design an experience to trigger the sharing of a moment. The Zero Moment of Truth comes when the consumer is starting to explore choices and is just becoming aware of needs and possible solutions. 1st Moment of Truth happens when the consumer is ready to buy. Consumer packaged goods companies have perfected providing the right experience at this point. 2nd Moment of Truth happens after the consumer purchases,

Businesses must have a sales development team. This group of people takes charge of finding leads and qualifying them. They push them to the sales funnel. Some companies have an in-house sales development team. Others outsource a team to bring in better software leads. How? Here are ways that outsourcing sales development can help you generate better software leads.

6 Risks to Avoid in Software Development Outsourcing https://gloriumtech.com/6-risks-to-avoid-in-software-development-outsourcing/

Good landing pages are indispensable from a marketing point of view. They are the entry points for valuable visitors, and every business wants pages that can funnel users in the right direction. A lot is riding on landing pages - they have to be perfect. As a graphic designer working on a corporate landing page, I felt a trifle stifled at first. We had to do a conversion-centered design and there were a dozen components that had to be there: USP headline and sub header, a section detailing the benefits, a picture representing our services, a prominent call-to-action, social and other contact points, etc. Designing a successful and attractive page was not difficult. After all, the structure of the page was driven by the different elements that had to be accommodated. The wireframe I created for the page looked too much like an infographic - it served its purpose, but there wasn't anything special or creative about it. In order to find inspiration for creating innovative and graphical landing pages, I trawled hundreds of pages on the web. Here are fifteen of the most innovative landing pages on the Internet.

For marketplaces like Amazon and Flipkart, tracking in-app events like 'add-to-cart', 'checkout initiated', 'unfinished payments' matter a lot. These events are directly linked to conversions because of their order in the funnel. So, monitoring the in-app user behaviour and app usage patterns related to these in-app events are a 'must-do' for these apps.

If your navigation is not well-structured, your visitors may not be able to figure out how to use it. This causes frustration and could cause them to exit your site. Search engine bots index the website by crawling through it. The navigation could make it simpler to find new pages and understand their context. This could impact your website's SEO. You need to design website navigation that's easy-to-use to optimize the user experience. This will ensure that visitors stay on the website long enough and lead them through the conversion funnel. Following are some ways in which you can improve your site's navigation: