Curious about zero-party vs first-party data use in marketing - 3 views

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  #1 merol8 on 09 Jul 25

   

  Zero-party data is gold when you want highly relevant personalization - like product quizzes or user preferences. First-party data is more passive, like behavioral data on your site. I suggest reading zero vs first-party data to understand how they complement each other. After I started integrating zero-party inputs with first-party tracking, my email CTRs improved by over 25%. Customers love when offers feel tailored, and with privacy laws tightening, these data types help you stay compliant while still being effective.

   

  <div class="cArrow"> </div><div class="cContentInner">Zero-party data is gold when you want highly relevant personalization - like product quizzes or user preferences. First-party data is more passive, like behavioral data on your site. I suggest reading <a rel="nofollow" href="https://www.redtrack.io/blog/zero-party-data-vs-first-party-data/">zero vs first-party data</a> to understand how they complement each other. After I started integrating zero-party inputs with first-party tracking, my email CTRs improved by over 25%. Customers love when offers feel tailored, and with privacy laws tightening, these data types help you stay compliant while still being effective.</div>

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