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"Barcelona is famous for many things, most notably being the birthplace of Catalan modernista architecture and providing the current home to everyone's favourite diminutive footballing genius Lionel Messi. But if mobile is your thing, then the Basque country capital conjures up images of only one thing; Mobile World Congress. Yes, the annual cavalcade of smartphonery has kicked of in earnest yet again and as ever, has seen the launches of all kinds of top tech from the big boys (and a couple of bits and bobs from some lesser-known manufacturers). If you missed anything in the rush, here's what happened on day one …"

Back by popular demand this year is Group's eConnect Conference.  This one one of my favorite events to be a part of this last year and so excited to participate again this year!  If for no other reason to attend this conference is the opportunity to visit Group's headquarter's in Loveland, Colorado.  The setting is beautiful and the facility is incredibly inspiring.  

Bob is a digital marketer of a retail-based app business. He's not just good with numbers but quite well-versed with the latest industry trends and market reports. His day begins going through various campaign reports, where he tracks down the hits and misses of his latest performance marketing campaigns; measuring all relevant KPIs and important metrics like DAUs, user visits, product views, etc.