Sputnik Observer

Something that backs up out claim that all brands should be investing into mobile

Not a bad look at what is "a very 21st century story". To quote: "We are seeing an amplification of views, a faster uptake of resistance where any kind of rebellion...is able to get traction more quickly online... The reality is that despite some criticism of social media and its capacity to actually effect real change or real action, if this translates to people avoiding Coles for whatever reason, then the effect is significant."

This is another gem from Google maps - very simple idea but the planning and execution is a masterpiece

Love how easy it is to grab a badge and share - the UX in my mind very easy and sleek to use

This is a cracker - great reference for those clients who ask; why should my company do social media? Carl at AVON needs support on this trying to educate his team on the merits of doing SM

Liked the Metrics section. Good to know what you're aiming for when dreaming up a SM activation.

I recently chatted with LEGO about their customer experience efforts; they've got a lot of interesting initiatives underway. One of the things that really caught my eye was a tool they call the "experience wheel."

Beautifully simple idea

another nice microsite

good read - boring I know but an important piece of comms that we should know

Now you know why men have nipples.

Handy design tool, a script for grabbing the dominant color or a representative color palette from an image. Uses javascript and canvas.

A typeface made for interface designers and programmers. Designed to work on-screen at sizes down to 18 pixels.

Facebook's open graph now available to developers, launches with 60 new apps developed for Timeline. http://blog.facebook.com/blog.php?post=10150469721182131 http://www.facebook.com/about/timeline/apps

Yes rather boring - emails but I really find it quite amazing how just some small tweaks can make a huge difference in conversion

For inspiration when branded Facebook timeline pages arrive

"Shailene Woodley's cleavage deserves an Oscar nod for their work in The Descendants" A lesson in why you should censor your twitter feed if it's going to be displayed on your website.

Amazing

This is great reference for us- some examples that we could use when I piece together a Sputnik presso on social media and why you should have a plan in place before you indulge in social media from a marketing perspective

Love this site - yes it's ugly but the content is very rich and informative - this site gets huge traffic to it in the UK for information and advice

This is a cracker - free PSDs -icons, buttons, scroll bars etc