This is great reference for us- some examples that we could use when I piece together a Sputnik presso on social media and why you should have a plan in place before you indulge in social media from a marketing perspective
This is a cracker - great reference for those clients who ask; why should my company do social media?
Carl at AVON needs support on this trying to educate his team on the merits of doing SM
I recently chatted with LEGO about their customer experience efforts; they've got a lot of interesting initiatives underway. One of the things that really caught my eye was a tool they call the "experience wheel."