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This is a cracker - great reference for those clients who ask; why should my company do social media? Carl at AVON needs support on this trying to educate his team on the merits of doing SM

Liked the Metrics section. Good to know what you're aiming for when dreaming up a SM activation.

This is great reference for us- some examples that we could use when I piece together a Sputnik presso on social media and why you should have a plan in place before you indulge in social media from a marketing perspective

I see lots of brands jumping on the digital scene especially social media with just our product messages- and in reality most people don't care.  what I like about brands like this they align themselves to charities to do good for the community . Love this idea and approach - - most clients would say; To hard basket - just talk about my batteries and that they last longer on TV this works - but in the online space that approach doesn't work

Not a bad look at what is "a very 21st century story". To quote: "We are seeing an amplification of views, a faster uptake of resistance where any kind of rebellion...is able to get traction more quickly online... The reality is that despite some criticism of social media and its capacity to actually effect real change or real action, if this translates to people avoiding Coles for whatever reason, then the effect is significant."

A very savvy site for reference on AVON

$15,000 buys you a verified account on Twitter, apparently.