From UX Mag in May 2013, interesting case studies that include A/B testing. Check it out!

http://uxmag.com/articles/shopping-cart-usability

Article in USA Today that gave some interesting statistics pertaining to our target age demographic! Enjoy!

http://usat.ly/ZZGwP5

Brief Summary
The Guardian | Service Design:

How can service design help us and why is it important?

1. What people want isn't always what the organization wants…
We've all heard this sentiment, we design with the user in mind as opposed to the user having to adapt to our design.
2. Don't limit innovation solely to technology…
we can't rely on technological intelligence as a framework for innovation. Yes, technology is awesome, but we should not use it as a crutch for our meaningful insights.
3. Don't reinvent the wheel, instead customize it!
It's not a bad thing to take what's already been done and apply it to your specific needs. A little bit of this and that can create total awesomeness!
4. Let's talk about prototyping…
Prototyping leads to innovation - it educates, and initiates problem solving and discussion

Have some spare time? Check out the full article http://www.guardian.co.uk/culture-professionals-network/culture-professionals-blog/2011/dec/08/service-design-next-big-thing


Cheers,

Denise

Hello fellow UX gurus,

I wanted to share some tidbits of my service design research.

Brief summary
UX Magazine | Service Design:

Service design is also referred to as 'holistic design,' 'multi-channel experience design,' or 'cross-channel design.' We all work hard to create GREAT user experiences, and service design looks at this same concept, only applied on a broader scale. Consider the ENTIRE experience, including the product, the system, the service, and the interactions.

So we give the customer an experience from the front-end perspective, while they have no idea what goes on behind-the-scenes to create that experience. That's where the idea of service design comes into play, where we consider multiple components of the service to create a great experience! This could include services provided by social media, web, mobile, in-house, and product experience.

Have some spare time? Check out the full article http://uxmag.com/articles/service-design

Cheers,

Denise