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Layar is a new augmented reality Android framework that comes from SPRXMobile. SPRXMobile, which previously brought us the ATM finder and this excellent post about the AR hype cycle, have kicked it up a notch with a full blown AR platform. SPRXMobile don't provide many details quite yet (they save it to Mobile 2.0), but here's what was made public on their site:

The video below shows JWT International experimenting in combining QR Codes with the Layer augmented reality platform.