Super Bowl XLVIII Pricing: A Lesson In Demand Elasticity - Forbes - 1 views
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club-level seats in the mezzanine of MetLife Stadium are likely to cost about $2,600, as compared to the $1,250 charged for the top tickets at last year’s Super Bowl in New Orleans.
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next-cheapest set of tickets in the lower bowl of MetLife would cost about $1,500, up from the $950 charged for second-tier seats sold in New Orleans.
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professional sports teams typically price their inventory in the inelastic portion of their demand functions.
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The author describes inelastic demand taking the Super Bowl as an example of pricing in many other sports.
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This article describes how many sports events try to keep their prices low, in order to maximize attendance and thereby complementary costs such as food and parking. However, the Superbowl tickets are very expensive, and increasing in price. This is because they want to earn more money purely on ticket sales, and they believe they can make more revenue because the high prices only show how special this event is, which means there is a high demand to meet the high prices.
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This article describes how many sports events try to keep their prices low, in order to maximize attendance and thereby complementary costs such as food and parking. However, the Superbowl tickets are very expensive, and increasing in price. This is because they want to earn more money purely on ticket sales, and they believe they can make more revenue because the high prices only show how special this event is, which means there is a high demand to meet the high prices.