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"While content marketing strives to generate brand awareness through "clicks," it's dangerous to your business and brand if your content is misleading or misrepresentative. This type of content is most commonly described as "clickbait."   The New York Times defines clickbait as "headlines that leave readers feeling cheated when they've finished the article" in the post 'How We Define Clickbait (Which We Do Our Best to Avoid). "

"A couple of weeks ago TED-Ed released a video about spotting misleading headlines. I quickly added that lesson to my list of resources for helping students become discerning news consumers. This week TED-Ed released another video that I'm adding to that list of resources."

""Fake news" is a term that has come to mean different things to different people. At its core, we are defining "fake news" as those news stories that are false: the story itself is fabricated, with no verifiable facts, sources or quotes. Sometimes these stories may be propaganda that is intentionally designed to mislead the reader, or may be designed as "clickbait" written for economic incentives (the writer profits on the number of people who click on the story). In recent years, fake news stories have proliferated via social media, in part because they are so easily and quickly shared online."

"In today's 24/7 digital world, we have instant access to all kinds of information online. Educators need strategies to equip students with the core skills they need to think critically about today's media. We teach foundational skills in news and media literacy through our Digital Citizenship program, specifically through our Creative Credit & Copyright and Information Literacy topics. Built on more than 10 years of expertise and classroom testing, these lessons and related teaching materials give students the essential skills to be smart, savvy media consumers and creators. From lesson plans about fact-checking to clickbait headlines and fake news, we've covered everything. To learn more about our approach, read the Topic Backgrounder on news and media literacy."