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"Companies are starting to flock to Snapchat. McDonald's and Taco Bell are using it to get Snapchatters interested in their products. The NBA and MLS are giving behind-the-scenes footage from their sports worlds. CNN is reporting news content, and The Food Network is providing an extension to its programming. They're providing content that's interesting. They're surprising their audience. And they're having some fun along the way. If companies can do it, teachers and schools can, too … and we can learn some lessons about how to engage students by watching how they engage their customers."