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Contents contributed and discussions participated by Tracy Tuten

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Tracy Tuten

McDonald's Frank Lesson in Food Styling Proves Viral Hit | Viral Video Charts: Week's T... - 3 views

adage.com/...235640

food styling viral video advertising smm ECUAdvertising

shared by Tracy Tuten on 09 Aug 12 - No Cached
  • Tracy Tuten on 09 Aug 12
     
    On McDonald's success with a new viral video
Tracy Tuten

To Introduce Justin Bieber's Girlfriend Fragrance, a Social Media Campaign - NYTimes.com - 0 views

www.nytimes.com/...e-a-social-media-campaign.html

bieber campaign 2012 nytimes imc smm example media ECUadvertising Launch

shared by Tracy Tuten on 06 Jun 12 - No Cached
  • As befits a performer whose following is concentrated so much among young people, the campaign to promote Girlfriend, with a budget estimated at $20 million, is focusing on social media like Tumblr and Twitter. Mr. Bieber’s Twitter feed is followed by almost 22.9 million people, and he has close to 44 million “likes” on Facebook.
  • The new media aspects of the campaign will also touch on the ads appearing in traditional media. For instance, Mr. Bieber is going on Facebook and Viddy, a mobile video sharing service, this week to invite fans to enter a “sing-off” on Tumblr to help create a 60-second television commercial for Girlfriend.
  • The agency working on media planning for the Girlfriend campaign, Media Kitchen in New York, part of the Maxxcom Global Media division of MDC Partners, also handled those duties for the Someday campaign.
  • ...1 more annotation...
  • Traditional media has a place in the campaign, Mr. Lowenthal noted, citing the commercial and print ads, photographed by Ben Watts, that will run in magazines like Cosmopolitan, Glamour, Seventeen and Teen Vogue. They can be amplified by new media outlets that are fueled by the fervor of “all the fans who want to get closer to Justin,” he added.
  • Tracy Tuten on 06 Jun 12
     
    Fragrance No. 2, called Justin Bieber's Girlfriend, is scheduled to arrive the week of June 18 at Macy's stores, and will also be available this month at retailers like Belk, Dillard's, Nordstrom and Sephora. Girlfriend will arrive a year after the introduction of the first scent endorsed by Mr. Bieber, Someday, which became the best-selling celebrity fragrance ever and the best-selling new women's fragrance of any kind brought out in 2011. As befits a performer whose following is concentrated so much among young people, the campaign to promote Girlfriend, with a budget estimated at $20 million, is focusing on social media like Tumblr and Twitter
Tracy Tuten

The Current State of Advertising - Connected World Media - 0 views

connectedworldmedia.com/...e-current-state-of-advertising

ECUadvertising 2009 video changes

shared by Tracy Tuten on 15 Apr 12 - Cached
  • Tracy Tuten on 15 Apr 12
     
    A video on the state of advertising
Tracy Tuten

Big Marketers on Campus - WSJ.com - 0 views

online.wsj.com/...3816504577321594090033560.html

smm brands ambassadors college college reps wsj

shared by Tracy Tuten on 04 Apr 12 - Cached
  • Tracy Tuten on 04 Apr 12
     
    Brands increasingly hire campus ambassadors.
Tracy Tuten

Propagation Planning - 0 views

griffinfarley.typepad.com/propagation

account planning planners strategists recruiters advertising ECUadvertising

shared by Tracy Tuten on 03 Apr 12 - Cached
  • The Head of Strategy position at any ad agency is a very demanding job. So demanding that they sometimes (not all the time) need recruiters or head hunters to help them find the best talent when they have open positions.  This is a list of account planning recruiters that I compiled over the last nine years or so. I know this does not represent all the recruiters out there but it should give people a start if you don't know any and are looking for new career opportunities. By making this information open and transparent I hope it will help match good strategic planners with good agencies. Bad agencies shouldn't have good talent.
  • Tracy Tuten on 03 Apr 12
     
    List of Account Planning Recruiters
Tracy Tuten

'The Pitch' Gets Ad Agencies Into Reality TV - NYTimes.com - 0 views

www.nytimes.com/...-agencies-into-reality-tv.html

advertising BooneOakley McKinney ECUadvertising

shared by Tracy Tuten on 21 Mar 12 - Cached
  • Tracy Tuten on 21 Mar 12
     
    BooneOakley and McKinney are among the featured agencies in AMC's new reality show about The Pitch.
Tracy Tuten

Home | Project Re: Brief by Google - 0 views

www.projectrebrief.com

ECUadvertising advertising history google rebrief media

shared by Tracy Tuten on 18 Mar 12 - No Cached
  • Tracy Tuten on 18 Mar 12
     
    An advertising experiment from Google takes classic advertising and reinterprets it for the digital age.
Tracy Tuten

Your Guide to 'Mad Men' and Advertising History - Creativity Online - 0 views

creativity-online.com/...233371

Mad Men advertising ECUadvertising history creativity

shared by Tracy Tuten on 18 Mar 12 - Cached
  • Tracy Tuten on 18 Mar 12
     
    Peek into the lives and lessons from advertising history
Tracy Tuten

Advertising Media Planning and Strategy - Internet Advertising - Advertising Agencies - 1 views

www.admedia.org

unit5 ECUadvertising media

shared by Tracy Tuten on 15 Mar 12 - Cached
  • Tracy Tuten on 15 Mar 12
     
    A primer on Advertising Media
Tracy Tuten

Behind The Guardian's Re-Imagined 'Three Little Pigs' - Behind The Work - Creativity On... - 0 views

creativity-online.com/...233247

ECUadvertising film BBH 2012 plot development creative unit4

shared by Tracy Tuten on 14 Mar 12 - Cached
  • Tracy Tuten on 14 Mar 12
     
    Insight into the development of an ad
Tracy Tuten

Letters of Note: I am a lousy copywriter - 0 views

www.lettersofnote.com/...i-am-lousy-copywriter.html

ogilvy ECUadvertising letter copywriting howto

shared by Tracy Tuten on 12 Mar 12 - Cached
  • On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years. 3. I am helpless without research material—and the more "motivational" the better.
  • 4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client. 5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform. 6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.
  • 7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.) 8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts. 9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. 10. The next morning I get up early and edit the gush. 11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)
  • ...1 more annotation...
  • 12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.
  • Tracy Tuten on 12 Mar 12
     
    British-born David Ogilvy was one of the original, and greatest, "ad men." In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world's most iconic ad campaigns, and in 1963 he even wrote Confessions of an Advertising Man, the best-selling book that is still to this day considered essential reading for all who enter the industry. Time magazine called him "the most sought-after wizard in today's advertising industry" in the early-'60s; his name, and that of his agency, have been mentioned more than once in Mad Men for good reason. With all that in mind, being able to learn of his routine when producing the very ads that made his name is an invaluable opportunity. The fascinating letter below, written by Ogilvy in 1955 to a Mr. Ray Calt, offers exactly that.
Tracy Tuten

CBC.ca | The Age of Persuasion | Recommended Readings - 0 views

www.cbc.ca/...reading

ECUadvertising books reading toread

shared by Tracy Tuten on 28 Feb 12 - Cached
  • Tracy Tuten on 28 Feb 12
     
    Recommended reading in advertising
Tracy Tuten

Doug Prey's Documentary on '70s Admen, Surfers, Not Smokers - NYTimes.com - 0 views

movies.nytimes.com/...21artcopy.html

Art & Copy ECUadvertising

shared by Tracy Tuten on 13 Feb 12 - Cached
  • Mr. Pray celebrates a later generation of mavericks who changed the business in the ’70s. His heroes are titans like Lee Clow, Dan Wieden, Hal Riney and George Lois
  • The film consists mostly of these men (and a few women, including the formidable Mary Wells) talking about how they work
Tracy Tuten

Communication Arts - Annuals - 0 views

www.commarts.com/annuals

ECUadvertising annuals advertising creative archive

shared by Tracy Tuten on 09 Feb 12 - Cached
  • Tracy Tuten on 09 Feb 12
     
    View archives of the Communication Arts Annuals of the best in advertising. 
Tracy Tuten

How to become an advertising copywriter: career advice from John Kuraoka, freelance adv... - 0 views

www.kuraoka.com/an-advertising-copywriter.html

ECUadvertising career copywriter creative

shared by Tracy Tuten on 09 Feb 12 - Cached
  • Tracy Tuten on 09 Feb 12
     
    Career advice on getting started and developing a career in advertising
Tracy Tuten

Advertising Week - About - 0 views

www.advertisingweek.com/about.php

ECUadvertising events NewYork advertising advertising week

shared by Tracy Tuten on 08 Feb 12 - Cached
  • Tracy Tuten on 08 Feb 12
     
    All you ever need to know about Advertising Week
Tracy Tuten

http://www.adforum.com/award/showcase/schedule/ - 0 views

www.adforum.com/...schedule

ECUadvertising awards dates schedule

shared by Tracy Tuten on 08 Feb 12 - Cached
  • Tracy Tuten on 08 Feb 12
     
    Links to the Awards Shows in Advertising with dates. 
Tracy Tuten

Data Points: Ad Scorecard | Adweek - 0 views

www.adweek.com/...ata-points-ad-scorecard-137788

Super Bowl advertising 2012 scorecard

shared by Tracy Tuten on 01 Feb 12 - Cached
  • Tracy Tuten on 01 Feb 12
     
    Ad Scorecard from Adweek - Super Bowl 2012
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