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Tracy Tuten

YouTube - Did You Know 4.0 - 0 views

www.youtube.com/watch

digital video YouTube media ECUAdvertising ECUSocialMedia class

shared by Tracy Tuten on 03 Aug 10 - Cached
  • Tracy Tuten on 03 Aug 10
     
    Shift Happens Video: Explains the changes in the media landscape to digital. 
Tracy Tuten

Have you blown a pitch? - 1 views

www.imediaconnection.com/...27511.asp

ECUAdvertising pitch agency campaign business development

shared by Tracy Tuten on 07 Sep 10 - No Cached
  • Tracy Tuten on 07 Sep 10
     
    What can go wrong when an agency makes a pitch? Lots!  In this article from Sean Cummings, we see five things to prepare for BEFORE pitching. 
  • Tracy Tuten on 07 Sep 10
     
    Students, as we discuss chapters 2 and 3 and the role of pitching and agency work, read this article on pitching errors.
Tracy Tuten

WHEN JANEY COMES MARCHING HOME - 4 views

janeycomeshome.com

Browder Janey ECU

shared by Tracy Tuten on 21 Sep 10 - No Cached
  • Tracy Tuten on 21 Sep 10
     
    Janey's website
  • Matheson Lassiter on 29 Sep 10
     
    I found this website easy to navigate and full of information. The home page is free of overwhelming images, allowing the user to focus on the core ideas of the multi-media initiative that consists of a gallery show, book and documentary film. All of these outlets paint "a complex portrait of service women returning from war zones in Iraq and Afghanistan". When you visit the film link, there is a contact option for female combat veterans wishing to share their stories and provides the status of the initiative. I found the information provided about the exhibit exciting and inviting. After reading the sample profile and viewing the accompanying image on this page, I wished I could view the full exhibit. Past and future exhibition dates are provided and a link to host exhibitions are provided. Since I was impacted by one sample story after a initial visit to the website, I cannot image the impact 45 large scale photographic portraits and oral histories of women combat veterans can have on a individual. The funders of the initiative, National Endowment for the Arts, Virginia Foundation for the Humanities and VCU offer insight into the financial status and budgeting for the 501(c)(3) firm supported fiscally by SWAMP. This gives us clues to the marketing and promotion channels and budget for the firm, helping to explain current participants and geographic distribution.
Tracy Tuten

Making Promises You Can't Keep - 1 views

www.imediaconnection.com/...printpage.aspx

agencies ECUAdvertising iMedia Freye

shared by Tracy Tuten on 11 Oct 10 - No Cached
  • Tracy Tuten on 11 Oct 10
     
    In this post from Robyn Freye, agencies are called out - and clients beware. Whether promises on who will be on the account team to th digital prowess of the agency, clients need to ask the right questions to get the information they need.  My favorite false promise is "we can do this quick, cheap, and well." It should be "we can do this quick, cheap, or well - choose two." Those three just can't survive together. 
  • Elise Tyner on 21 Oct 10
     
    Honesty goes a long way! If an agency is pitching all out effort, they ought to deliver it. Confidence is critical but no one can promise exact results. Results are in the hands of the audience!
Tracy Tuten

MediaPost Publications Schwinn Pops Kickstand On $5 Million Campaign 04/16/2010 - 0 views

www.mediapost.com/publications

advertising campaign media creative example case Schwinn MediaPost

shared by Tracy Tuten on 19 Apr 10 - Cached
  • Once upon a time, Schwinn pretty much owned the American bicycle market and, with models like Varsity, Continental, and of course, the Paramount, defined American-made bicycling dominance. But that was back when a carbon frame was something you made with a pencil, and brands like Trek, Specialized, Cannondale and Giant had not climbed onto retail bike racks.
  • Schwinn is hoping to get its brand mojo in high gear with a new campaign aimed squarely at a vast consumer base of recreational riders:
  • The $5 million-plus marketing push -- Schwinn's largest in at least a decade -- includes TV, print, Internet banners, a new Web site (RideSchwinn.com), social media, and a major retail rethink for Schwinn's big-box and independent bike shop retailers, based on the idea that a forest of bicycles on store racks does not a brand make.
  • ...7 more annotations...
  • Creative, via Cossette New York, carries a whimsical, nostalgic message about how Schwinn bikes are a way to step out of the rat race, slow down and smell the bitumen.
  • The print and TV ads hearken back to Schwinn's heyday, when kids played in the real -- instead of virtual -- world, and bikes could double as Abrams tanks, except for the little handlebar bell, which, in fact, is the central image in the campaign.
  • Andy Coccari, CMO of Dorel's Cycling Sports Group division, tells Marketing Daily that the ad push is focused on women 25 to 54 because, "while purchase decision and ability to really connect with family aren't feelings exclusive to women, women are the chief purchasing officer of the family."
  • Ads will appear in pubs like Family Fun, Parenting, Shape and Working Mother. The TV spot, starting this week, runs for the rest of the year on national cable TV. Digital strategies include display, search and social media.
  • In the TV spot a young woman rides her Schwinn down a street. When she passes a young boy in his yard, glued to his DS game, she rings her bell. Magically, the video game is gone and he's playing on a tire swing. Then, on a city street, she passes a man yelling into his cell phone.
  • He says dealers will get point-of-sale materials and local market support, and subsidized co-op advertising.
  • Schwinn competes most directly with brands like Electra, Jamis, and Globe, per Coccari. "It's a saturated segment of the bicycle market, but Schwinn is number one, with 85% awareness in the U.S.," he says.
  • Tracy Tuten on 19 Apr 10
     
    My first bike was a Schwinn. So were my second and third bikes. I still have the third one - my first real adult bike. It's forest green with a white basket and a sumo wrestler bell. I grew up on Schwinn and remember spending hours riding through my neighborhood with a group of kids. My Schwinn went with me to college, and has stayed through all the transitions of my life.  With this new campaign, Schwinn has recaptured its inherent drama  and an opportunity to reconnect with those who still love the brand. 
Tracy Tuten

BBC News - Six ads that changed the way you think - 2 views

www.bbc.co.uk/...world-us-canada-11963364

advertising perceptions classic assignment

shared by Tracy Tuten on 04 Jan 11 - Cached
  • Tracy Tuten on 04 Jan 11
     
    Advertisers have always sought to influence and persuade - no more so than at this time of year. But since the advent of mass communications, there has been only a handful of ads that monumentally changed the way people think about a product.
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