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In this post from Robyn Freye, agencies are called out - and clients beware. Whether promises on who will be on the account team to th digital prowess of the agency, clients need to ask the right questions to get the information they need.  My favorite false promise is "we can do this quick, cheap, and well." It should be "we can do this quick, cheap, or well - choose two." Those three just can't survive together. 

Honesty goes a long way! If an agency is pitching all out effort, they ought to deliver it. Confidence is critical but no one can promise exact results. Results are in the hands of the audience!