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These websites, and others like them, do a wide variety of things — but here’s what they tend to have in common: 1) They are more like software than like documents; 2) They are social, rather than solitary; 3) They are environments within which you do something; 4) They involve user-generated content; 5) They allow users to organise and tag content; 6) They are different every time you turn up; 7) They make use of RSS feeds (this will get its own ‘Thing’ - don’t worry). This is how the web is now. These are some of the things that will make your website better. Allow the users of your website to interact with you and each other. Let them provide some of the content — make it their own space.

People like to spend time, hang out, find their space, form groups, discuss common interests and contribute. Your website can provide those things for people. A Web 2.0 approach to your site means it’s not just a brochure with a cash register attached. It’s a place where people come and spend time.

Web 2.0 can also provide you with a range of tools with which to connect your music business to the world. Building a web page that has web 2.0 elements is one thing — but you can also join, use and adapt the existing web 2.0 tools mentioned above to help you connect with a community, engage in the conversation, and make and organise media.

Level 4: Individual, Networked, Social Interaction with Content (Me to We with Museum) This is the level where web 2.0 sits. Individuals still do their interacting with the content singly, but their interactions are available for comment and connection by other users. And the architecture promotes these connections automatically. For example, on Netflix, when you rate a movie highly, you don’t just see how others have rated it; Netflix recommends other movies to you based on what like-minded viewers also rated highly. By networking the ratings, tags, or comments individuals place on content, individuals are linked to each other and form relationships around the content. A successful level 4 experience uses social interaction to enhance the individual experience; it gets better the more people use it. The social component is a natural extension of the individual actions. Which means, perhaps, users are ready for…

As always, comments are encouraged—and in this case, strongly desired as I work on refining this content for the article.

using web 2.0 to promote civic discourse in museums, I’m developing an argument about the “hierarchy of social participation.” I believe that, as with basic human needs, experience design in museums (and for other content platforms) can occur on many levels, and that it is hard to achieve the highest level without satisfying, or at least understanding, those that come before it. One of the impediments to discourse in museums is that fact that designers want to jump straight from individuals interacting with content to interacting with each other. It’s a tall order to get strangers to talk to each other, let alone have a meaningful discussion. And so, I offer the following hierarchy of social participation.

Diigo Debuts WebSlides - The Ten-Minute Preso Fix Normally, I wouldn’t pop a vendor’s release in the Exclamation blog, but I really think that Diigo has come up with a pretty novel idea. Slideshows, when they’re good, tell a story. And that’s exactly what Exclamation is about - telling kick-ass stories. This morning, Diigo officially released WebSlides. They’re probably hanging out at Office 2.0 right now, basking in the glory of their slideyness. This release puts social tagging and bookmarking a little bit closer to the average joe, as it lets them enjoy the benefits of the medium without having to learn the guts of how it works. Here’s a good example of how WebSlides looks: a slideshow on genealogy 2.0. We’ve been using Diigo here at LaunchSquad for about five months, and while we normally use it to forward cool sites around the office (and share with clients), there are some pretty solid applications for marketing, PR, social media and communications here too. WebSlides allows the user to make a slideshow of anything they tagged in Diigo. So, for example, if you have about 10 minutes and a decent wireless connection, you can prepare a narrated clip portfolio to show some of your company’s work (e.g. great articles written about your company or your clients). As long as these sites are already bookmarked in Diigo, you can pop them into the drag-and-drop interface and create the show very quickly; a web-slides feature has always been an Achilles heel of PowerPoint. (Well, geez, one of many - who am I kidding, here?) WebSlides differs from, say, Slideshare, because (1) it’s not just for uploading pre-existing Pages or PowerPoint presentations into a slideshow. It’s meant for making web-clipping slideshows, quickly. Not to diss Slideshare too much; they’re good for what they are - a post-presentation YouTube - but you really can’t make anything that looks too polished due to their bric-a-brac UI. For the time being, I’d go easy on using sound and narration gratuitously on WebSlides, as it doesn’t seem to have quite caught up with the rest of the product, but Diigo is usually good about fixing all bugs in a few weeks. WebSlides is a practical innovation from a company that’s been percolating with good ideas for some time now.