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You're reading the latest issue of Teaching, a weekly newsletter from a team of Chronicle journalists. Sign up here to get it in your inbox on Thursdays. This week: I point to some key findings in the newest annual National Survey of Student Engagement. I share readers' feedback on how they have reformed their gateway courses. I ask whether your college or department has developed alternatives to teaching evaluations.

We remember the scenes and dialogs from some movies long after we have seen them. Some songs continue to haunt us even though we have not listened to them for ages. We can still recite rhymes and poems we learned when we were toddlers. Do you wonder why? Or if you are an instructional designer, have you wondered how you can create such sticky courses? How can you create courses that learners will remember easily and recall effortlessly long after they are back at their workplaces? It is challenging because forgetting is natural.

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Learn how to leverage email marketing as part of your customer retention strategy in this step-by-step guide.