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On page 216 of the Shift, Gratton mentions that the internet is increasingly being used to help entrepreneurs find funding for their projects. This made me think of something I had seen in passing a couple of times, called 'crowdfunding'. Crowdfunding refers to sites that allow you to raise money for a certain idea, company, start-up etc. These sites charge a fee (usually percentage of money raised) and provide certain services to customers (PR, coaching etc). Some sites allow only certain types of ventures (creative ventures, Bands only, T-shirts only, non-profit/charity only), while others are open to everyone. Sites typically offer a "Keep-Everything" policy (where you keep the money regardless of getting the goal), or an "All-or-nothing" policy (where you only get to keep the money if you reach the goal). This article provides some of the top platforms for crowdfunding, however in my preliminary research I was able to find sites that were not on this list such as "GoGetFunding" and "Patreon" and "GiveForwards". It seems that these sites are popping up all over the internet! Definitely something to keep an eye on!