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Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives.

I think this link relates to this weeks talk about competitiveness in the economy. It looks understanding who a companies competitors are as well as actions that can be taken to improve your own competitiveness.

This article is very helpful in guiding businesses/industries on how to remain competitive, and the importance of doing so. It offers many links and tools for assessing one's company in relation to its competition, and offers explanations on how to accurately follow and implement their guidelines. This article is a simplified tool for expanding a business and improving its competitiveness, or ensuring that they remain the leading competitor in their industry.