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sarahbunting

Celebrating Small: 3 Ways to Hone Your Competitive Edge | The Etsy Blog - 0 views

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    This article describes ways in which small independent artisans can fight back against the competition of large megacompanies. Although in Chapter 9 Stanford mentions that independent businesses are negligible in the large scheme of things, I think it is interesting to look at competition from this point of view. Also, upon reading this article, I think that these kinds of more personal purchasing interactions may become more popular in the coming world as Etsy is another online marketplace, similar to ones mentioned by Gratton in The Shift.
sarahbunting

Logo Design Contests $29 - Amazing Custom Logo Design Online in just 48 Hours! - 0 views

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    This website was used by an entrepreneur I know. Basically it is like the marketplace InnoCentive mentioned in Chapter 5 of The Shift, however it is based around logo design. Basically entrepreneurs put out a call or contest for the logo you would like, with an explanation of what its being used for, who the audience is etc. Then graphic designers place in entries. Once the contest is over you choose your favourite one and they get paid the prize. It costs $29 to start a contest and then whatever you are willing to pay for your prize. My friend who used it was very successful, and as soon as I read about InnoCentive it made me think of this! I can image there will be more websites like this in the future
jscharrer

The Big Idea: The Age of Hyperspecialization - 1 views

shared by jscharrer on 17 Nov 14 - No Cached
  • The term “hyperspecialization” is not synonymous with outsourcing work to other companies or distributing it to other places (as in offshoring), although it is facilitated by the same technologies. Rather, it means breaking work previously done by one person into more-specialized pieces done by several people.
  • separation often leads to improvements in quality, speed, and cost.
  • consider how much time you personally spend on tasks that don’t draw on your expertise and that you may not even be particularly adept at performing.
  • ...5 more annotations...
  • Quality improves when more of the work that goes into a final product is done by people who are good at it.
  • The improvement is even greater when, as with TopCoder projects, people who are good at work compete with one another to get it.
  • power of the online “open innovation marketplace”
  • another major benefit of hyperspecialization: speed.
  • More generally, hyperspecialization can reduce clock time by assigning related tasks to different people who then accomplish them in parallel rather than serially.
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    The growth of hyperspecialization and new markets such as TopCoder, through which individuals can 'sell' their specialized talents, allow individuals to compete in an increasing "flat" world. Outsourcing if often thought of only in terms of wealthy developed world companies seeking cheaper labour from developing countries, however this article highlights that some outsourcing is done to increase the quality of work, not simply to decrease cost. In an increasing connected world, individuals can 'outsource' the parts of their job that they do not excel in, to other individuals who are specialized in it.
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