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This article describes ways in which small independent artisans can fight back against the competition of large megacompanies. Although in Chapter 9 Stanford mentions that independent businesses are negligible in the large scheme of things, I think it is interesting to look at competition from this point of view. Also, upon reading this article, I think that these kinds of more personal purchasing interactions may become more popular in the coming world as Etsy is another online marketplace, similar to ones mentioned by Gratton in The Shift.

Hi, This website looks like a helpful resource for people considering self-employment. This particular article entitled: "Cloud Computer Basics for the Self-employed" examines how small business owners can benefit from taking advantage of "cloud computing."