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This website was used by an entrepreneur I know. Basically it is like the marketplace InnoCentive mentioned in Chapter 5 of The Shift, however it is based around logo design. Basically entrepreneurs put out a call or contest for the logo you would like, with an explanation of what its being used for, who the audience is etc. Then graphic designers place in entries. Once the contest is over you choose your favourite one and they get paid the prize. It costs $29 to start a contest and then whatever you are willing to pay for your prize. My friend who used it was very successful, and as soon as I read about InnoCentive it made me think of this! I can image there will be more websites like this in the future