None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Jeff Johnson on 29 Jul 08Apple has staked its reputation on tight control of a few carefully designed, faultlessly executed products. Now, as Apple expands its reach from computers into music, video, consumer electronics and phones, it's getting harder and harder for the company to make sure all of its products "just work," as its marketing slogan goes. Its growing army of customers is getting more difficult to satisfy, and they're finding a host of new problems, ranging from tapeless camcorder issues to buggy iPhones.
