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College students prepping for life after graduation may want to take a closer look at their social networking profiles before they lose out on potential jobs. A recent survey commissioned by Microsoft revealed that 70 percent of hiring managers around the world have admitted to rejecting applicants due to information uncovered through online investigation.

The measure of your reputation is what you do plus what others say about you. That was one of the first things I learned in PR. A reputation can be managed, and can be influenced by the things we do, but it can never be designed or decided upon by its holder. Reputation is earned.

The implication is that we should not only strive to minimize "digital dirt" but also use social media technologies as a positive way to let the world know more about you.

NS Teens video - uses Comic Characters to get across a message about cleaning up your social networking profile.

2.5 minute video about online privacy and your reputation online. Sobering stats. 70% of HR people surveyed in the US said they had rejected a candidate based on what they said online.

IKeepSafe Video addresses parents on the importance of an online reputation and the realities of a negative digital reputation. The same two vignettes are used in this video as the one done specifically for students. These are true stories. Advice to parents is offered.

Great video to show students in class. Two teens relay their experiences with positive and negative consequences of online reputations. These are true stories. The student with the blogging scholarship is the son of the president of IKEEPSAFE.

Recent surveys suggest that approximately 70% of employers are using Facebook to screen potential employees - even more than those who check LinkedIn, a strictly professional social networking site. Don't make these Facebook faux-pas - they might cost you a great opportunity.

House rules that factor in limits to the influence of technology are vital to making your home a sanctuary allowing family members to connect and promote sensible use of the Internet and phones. Three key elements for cyber safe house rules are identified.

This excellent series of interactive case studies explores 8 topics: Wireless, Social Networking, Digital Permanence, Cyberbullying, Misinformation, Fair Use, Privacy and Downloading. Through multimedia activities, students examine issues affecting schoolwork, class papers, entertainment activities and online safety. Units are illustrated with Nickelodeon-style graphics and include assessments of learning. "Power to Learn" is Cablevision's nationally recognized education initiative. Some of the resources here are available in Spanish.

Here are 8 tips to monitor and protect one's online reputation from the U.S. Government Information Security Blog: Search your name. Type your first and last name within quotation marks into several popular search engines to see where you are mentioned and in what context. Narrow your search and use keywords that apply only to you, such as your city, employer and industry association. Expand your search. Use similar techniques to search for your telephone numbers, home address, e-mail addresses, and personal website domain names. You should also search for your social security and credit card numbers to make sure they don't appear anywhere online. Read blogs. If any of your friends or coworkers have blogs or personal web pages on social networking sites, check them out to see if they are writing about or posting pictures of you. Sign up for alerts. Use the Google alert feature that automatically notifies you of any new mention of your name or other personal information. Limit your personal information. Tweet/chat/discuss regarding business and the emerging trends in your industry, but limit posting information on your personal life, which could be a subject of major scrutiny by recruiters and hiring managers. Also, be sure you know how organizations will use your information before you give it to them. Use privacy settings. Most social networking and photo-sharing sites allow you to determine who can access and respond to your content. If you're using a site that doesn't offer privacy settings, find another site. Choose your photos and language thoughtfully. You need to ensure that information posted online is written professionally without use of swear words and catchy phrases. Also, be very selective in posting photographs, and use your judgment to ensure that these photographs are how you want the world to see you. Take action If you find information about yourself online that is embarrassing or untrue, cont

This New Year, I resolve to Google myself regularly, delete outdated profiles and develop a cohesive online personal brand. I may be the social media professor, but my students taught me a big lesson.

U.S. moms and dads estimate that their children spend only two hours a month on the internet, but kids say they actually spend 10 times more time - or 20 hours - according to a recent study, the first Norton Online Living Report by Symantec (via Marketing Charts). 41% of respondents age 13-17 say their parents have no idea what they do online, and only 33% of parents worldwide say they set parental controls and monitor their children's online activities.

The next time you apply for a job, don't be surprised if you have to agree to a social-media background check. Many U.S. companies and recruiters are now looking at your Facebook, Twitter, Flickr and other accounts and blogs - even YouTube - to paint a clearer picture of who you are.

Great advice for ALL teachers [Not just those starting out]. From the Teacher Support Network: Privacy pointers to help you keep your personal life from being searched by your students on Facebook.

Yet another incident showing use and misuse of technology with no understanding of offline consequences for online behavior. This time, however, it occurs in the workplace and not at school.

Being online is like being in public. Nearly anything that gets posted can come back to haunt you. When you post it yourself, this isn't such a big deal - after all, it's your fault if you post something like the "fatty paycheck" tweet, the Twitter update that resulted in Cisco Systems Inc. revoking a job offer.

Being online is like being in public. Nearly anything that gets posted can come back to haunt you. When you post it yourself, this isn't such a big deal - after all, it's your fault if you post something like the "fatty paycheck" tweet, the Twitter update that resulted in Cisco Systems Inc. revoking a job offer.

Try this: Take a photo and upload it to Facebook, then after a day or so, note what the URL to the picture is (the actual photo, not the page on which the photo resides), and then delete it. Come back a month later and see if the link works. Chances are: It will.

TEENAGERS should think twice before posting personal information and photos on the internet, as they might come back to haunt them, privacy experts warn. Young people risked losing jobs or being embarrassed by teachers and relatives viewing party pictures or sexually explicit images uploaded on social networking websites.

The Asia Pacific Privacy Authorities (APPA) short animated video - Think before you upload! - aims to highlight the possible risks for young people of using on-line technologies such as social networking and gaming sites.