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So no denying it, the world is shifting to the digital space, consuming all kind of information through digital means; mobile phones, laptops or desktops. While there are the ones who've grown up with smartphones and internet are very well embracing the new brave world of versatility and speed. Before we totally grab on the benefits of Digital Marketing for our business growth, you can't ignore the fact that Public Relations is equally important for any business or organisation effectiveness. The mix of traditional PR with content marketing on different social media platforms and search has led to different fold of opportunities for business growth. INTERGRATING DIGITAL MARKETING WITH PR Communication marketing agencies are all around the world willing to work for you but an effective integration can only happen if some of the key points are kept in mind: Clarity on business objective Comprehend the impact and process of the business before initiating campaigns WHY DIGITAL MARKETING We all are acknowledged to the fact that Digital marketing of a business or product can easily transmit for the scanty fraction value/cost of the print or TV ad. Also, the reach can be easily tracked and monitored as nowadays companies rely on reviews and feedback more than any celebrity endorsement. Hence, for every business, it's an effective way for a brilliant brand growth.