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For hardcore gamers, the iPhone hasn't had much to offer. The games are mostly light-hearted, casual games that you play when you need a short distraction. They're also a big compromise compared to what you can play on traditional game platforms.

Rumour has it Apple will open up the iPhone App Store to games costing around $19.99, but only for big name publishers, like GameLoft and EA. Such a price point would end up competing with Nintendo DS and lower-end PSP titles.