How businesses are using Web 2.0: A McKinsey Global Survey - McKinsey Quarterly - Marke... - 0 views
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jaycross on 15 Aug 11A key theme that emerges from the discussions is that many of these technologies start at a company's grassroots level. Because many of these tools are easy to implement, small groups of interested individuals can launch informal pilots to test their viability. "We have been very customer driven and quite ad hoc," one executive explains. "As we grow we are formalizing the process, but it is still driven by inspiration [and] passion from key stakeholders."