About - Ad*Access - Duke Libraries - 0 views
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This site includes historical materials that may contain negative stereotypes or language reflecting the culture or language of a particular period or place. These items are presented as part of the historical record.
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Rather than include just a few ads on many topics, we elected to digitize and make available hundreds or thousands of ads that relate to one of five main categories. This enables researchers and students to have enough material to draw on to begin to understand that advertising for a certain product or time period. The categories we selected are: Beauty and Hygiene, Transportation, Radio, Television, and World War II.
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This site could be an invaluable resource for teaching media literacy. Analysis of multiple advertisements for specific products over time will shed some light on not only advertising techniques but provide an insight into the social culture of the time. History should be taught in the context of the culture of the time. Advertisements provide visuals as well as text to create an image of that culture. I especially appreciate that negative stereotypes are included. These can be used, carefully, to spark a discussion where students can be taught critical thinking skills These could even be used in literacy classes to create a discussion and to introduce a book.