Upcoming digital magazine storefront faces myriad challenges - 4 views
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Upcoming digital magazine storefront faces myriad challenges Some major players in the publishing world have partnered to develop an online storefront for magazines and newspapers. The idea is to offer a standardized advertising format while preserving each publication's look and feel, but details are somewhat lacking for the time being.
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This brings up a major challenge that publishers will have to face as this project progresses: the lack of a distinct product genre that would be ideal for reading magazines in digital format.