Upcoming digital magazine storefront faces myriad challenges Some major players in the publishing world have partnered to develop an online storefront for magazines and newspapers. The idea is to offer a standardized advertising format while preserving each publication's look and feel, but details are somewhat lacking for the time being.

This brings up a major challenge that publishers will have to face as this project progresses: the lack of a distinct product genre that would be ideal for reading magazines in digital format.