With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.
The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.
product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.
During the holidays these engaging polls could mean something like, “Get 20 percent off if you name Santa’s fourth reindeer.”
Paypal or another third-party. Additionally, there are times where the checkout process is not optimized for mobile, while the site is. The cart must be mobile-optimized.
For nonprofits first and foremost: people want to advocate a cause they like and this is especially true for the holiday season.
So many causes host banquets, auctions and dinners and they can provide video testimonials at events and promote them on mobile.
So, you are a nonprofit auctioning off a football signed by Eli Manning, tie a QR code to it leading potential buyers to a video of Mr. Manning talking about why he donated to this cause.
Added the Google tracking code to the Landing page for the ads you are running? What about the Facebook landing tabs that you are running for a contest/sweepstakes/announcement or any other promotion. The insights are great and much more in depth than what Facebook provides. Do this now!Another great piece of code is the Google remarketing code. With the same added onto your Facebook page it makes for a great spread for your Google Adwords run ads. With a captive fan base account being pulled into the target range it makes for specific targeting.So you are running a contest on Facebook & Twitter at the same time? Ensure you talk about it on both platforms. Those with accounts on either will get involved. Sounds irrational? Now think where all your Twitter widget features and so does your Facebook News stream. Get it? Think social. Also remember they a lot of people stumble onto social media links via Google search and brows Twitter without logging in.Using a hashtag? Keep it small and precise. Do not add two words together that make puns or cannot be understood. Also, remember to keep the possibility of its use extremely narrow. You don't want negative publicity or feedback via the same.If you are using an application ensure you promote it using a Bit.ly link. No not for tracking the rate of the clicks alone but also the branding bit. A shot URL always saves space on Twitter and looks good too.
An auto reply for new followers does not always work on Twitter. Sometimes they follow you to DM you to make a complaint. Be careful. Keep it neutral if you have one. Who said the future can’t be predicted. On a content calendar plot dates of important holidays, days and celebrations. Include important soccer games, death and birth anniversaries of the celebrated personalities. Trust me. These trend on Twitter and do they go mighty!Keep a 5 time a day tab on your Twitter account. Twice a day checks are passé. Trends emerge and die within hours. Capitalize with these plugging in announcements, product launches or even new recruitment's. Trust me they work.The Youtube option of featured video makes for an excellent way to announce information to first time visitors. Simply set the same on auto play and have not only your videos plays increase but also your on channel engagement.So you have a welcome page as well as a thank you page that follows after the viewer has gone through the application/lead form etc. Does the thank you form have a tweet this/like this button? Build to scale when adding widgets to an interface and do so where the viewer is able to pause and dedicate time on the same.So people registered on your landing page and you forgot to add the Facebook widget there? Don't fret a simple mailer to the leads generated will ensure that at least some of them do follow you back on Facebook. In personal instances the mailers have generated as much as 400 likes when marketed to a database of 2000 leads. Unbelievable? Try it.
Google Adwords seems to be very generous with its marketing solutions coupons. Do you receive countless coupons for trial campaigns? Do you use them? Don't lie. The best way to use them is run ads targeting them to your page. This is an efficient way to use the trial versions and create some super cool traction on your page.Loaded a nice picture for the Facebook page? No not the cover, the profile we mean. Check how it appears on the news feeds of fans for a better perspective. Is it exciting to look at? Is it too cluttered? Note that most pages and updates pull traffic due to the nature of their visibility. Everyone looks at someone attractive right? Make a note.Wondering whom to follow on Twitter. Don’t worry, it’s ok. There are a million faces there. Heard about Twitter lists? These public/private database goldmines are a brilliant index of people according to the nature of their interests and hobbies. Another way of selecting whom to follow is by registering on wefollow.com – a twitter index on people and their influences. Wish to go more specific then there is klout and Peerindex. Both tools excellent on rating people on their merits in multiple aspects.Twitter makes for excellent ways to reach out to those who matter. Make lists according to the people who enquire and complain with you. Adding them to a special guess list will help in damage control as well as testing plans, products and packages in the future.
Content once shared cannot be changed right? Wrong! If you have published a post that has an image that accompanies it you can change the text any time later of the post has not got a suitable reaction. Do this if the content is not performing accordingly. Note: Avoid this when it is a press release or an official/financial statement.Content is of two parts on all Tweets and Facebook Updates. The first section is informative and the second is reactive. Try and pack in all content with reactive posts to get traction on the page. Also on Facebook try and keep the second line of text in another paragraph to get a higher share of response. But ensure the content is social worthy or else this will all be in vain.Have a blog/article to share as well? Give an interesting piece of information on Twitter and Facebook with an interesting image. Do not share the entire information in the update. Say something like 'Northern Lights can be viewed from a distance of 5 miles and the best thing about them.. read more here (short link)'Use action words like ‘Check this.., It’s here.., Out now.., Bet you dint know this..’ when releasing pictures and contest images. These are entitled to get audiences to click the link to view the details. Remember that images and external links almost everything is only shown as a link alone. Action words like these will help, not always but most certainly often.
Last but not the least, tweet when your audience is present on Twitter. Talking about lunch? Its best to do so around 11 to 1pm. That is when the time lunch plans are made for example. Similarly when catering to an audience that is sex specific remember women and men differ in times of the day they use social media. Also, with mobiles doing most of the work than a computer the ability to view an image is much lesser than possible. Keep images and text clear.
• USPS – the Postal Service is now running its second campaign that uses a QR code. In this case, it is offering discounts of 2 percent to companies choosing to use their mailers with the barcodes printed on them. This benefits both the companies and shows that there is still a place for snail mail in this increasingly digital and mobile world.
• Coca-Cola – the soft drink giant placed a QR code on its containers throughout the 2012 Europe Cup soccer tournament, giving scanners exclusive videos from the tournament, as well as an easy way to obtain the free SmileWorld social app.
• Proctor & Gamble – PGMobile shopping trucks were launched last month by the beauty and home products corporation, distributing free samples as they patrolled New York City. Both the samples and the truck were emblazoned with quick response codes that could be scanned by smartphone users.
• Volkswagen – the automobile company ran a commercial campaign that received international hype in promoting their Crafter line of commercial vans. It featured a video which demonstrated orange crates being loaded into the van, which were then transported, unloaded, and stacked to create a massive QR code (which was fully functional).
• Budweiser – the beer company included a QR code on its beverage containers, which allowed customers to track the history of the beer they were drinking back to one of the 12 breweries located in the United States.
64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook.
33 percent of consumers in the United States have gone on to interact with the social media that was shown on television after having seen it.
This survey included 1,000 respondents. Most of those participants said that they had noticed the use of social media on television and were aware of the ways in which they could interact with those various social networks, including the “Like” symbol for Facebook (42 percent), QR codes (28 percent), the Hashtags for Twitter (18 percent), and Shazam symbols (9 percent).
• 32 percent, to obtain promotion codes and coupons
• 31 percent, to enter a sweepstakes or contest
• 26 percent, to view a video
• 26 percent, to use social media to interact with the product or program
• 21 percent, to connect with other people who are also interested in the product or program
• 20 percent, to recommend or share the program or product
• 16 percent, to buy a product or service through the social network or QR code.
Stories take us away from what we’re doing, and bring us somewhere else. Stories are humanities currency.The better the stories you tell, the more interesting you become.
here’s a basic structure that works perfectly for telling almost any story.1. Exposition: scene and setting2. Conflict: The problem on which the story is based3. Rising Action: The journey from conflict to resolution4. Resolution: The solution to the problem (not always something everyone will be happy about)5. Denouement: What happens after the resolution
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"Unique Visitors" increased as much as 218% with the average being 147%
More and more, consumers are becoming comfortable using retailers'
mobile optimized websites and rich apps for iPhone, Android and
BlackBerry devices. It makes it easy for them to search, browse and buy,
to find the closest retail location and also when in the store to scan
products to see product details, ratings and reviews, and product
videos.
PayPal predicted that 67% percent of consumers plan to make a
purchase via mobile this holiday season.
Pointing the camera of a smartphone or iPad at the Dubai World Championship's advertisement about Rory McIlroy caused the ad to come to life on the device with a video about Dubai, overlaid on images of real life captured through the device's camera. Users of touchscreen devices could touch a link to apply for free tickets for the championship.
QR codes on the labels of shipped products or invoices can help generate repeat orders and facilitate online payments.
QR codes on postcards can direct potential buyers instantly to an online catalog, optimized for mobile device viewing, to review available products and services.
If your product or service requires a demonstration, a QR code can direct your prospects to an online video.
Customers who scan the QR code will be automatically redirected to a special mobile site that will provide them with step-by-step video instructions to create a tasty meal with a surf and turf theme. Moreover, each of the items in the menu’s recipes are available in the “What’s for Dinner?” displays in the grocery locations.
“Our main goal is to provide guests the opportunity to access information quickly and easily – both inside our stores and remotely at home.”
Put a QR code on the table or on created signage that links to all kinds of things such as your Facebook, Twitter, website, videos, etc. to keep them busy.
8. Check Holders:
9. To-Go Cups or Packaging:
10. Advertising:
To help keep things balanced, Central usually puts the link under or around a QR code.
“43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”
In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.
Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music.
3) Mobile searches have quadrupled in the last year, fo
The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.